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Like this article? PLEASE +1 it! |  |
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stickiness Tagged Articles
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Is Info-dumping killing your conversions?
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| Keeping the content on your website simple & specific. |
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Awaken Your Brand's Cognitive Itch
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| The term 'cognitive itch' was first used by James Kellaris of the University of California to describe the experience of music that gets stuck in your head and you just can't get rid of it. This same phenomenon can result from watching commercials, Web-videos and even full-featured multimedia websites. |
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How Much Face-Time Does Your Website Need?
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| How much time does it take your website to deliver your marketing message? Assuming the site traffic you generate is the least bit interested in what you have to say, how much of what you're saying do they remember, or more to the point, how much do they need to remember? |
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BE HERE, NOW - Being present as facilitator
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| Someone unexpectedly decides to leave a group. Not an unusual occurrence, but one which John Gloster-Smith uses to explore the qualities of awareness and presence that are fundamental to his style of group facilitation. |
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The Five Keys to a Successful Web-based Strategy
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| Both online-only businesses and traditional businesses rely on the Internet for leads and sales. Unfortunately, there are not many guides for the online marketing strategies that work, and the ones that end up wasting money.
This article offers five keys to a successful online strategy. |
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Other stickiness Related Articles
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Zombies or Talking Heads: Matching the Message to the Trainee
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| Elearning is a subset of marketing communications, and requires the same discipline of matching target consumer behavior with the message to increase adoption rates.
So, just like an advertising campaign, before launching an elearning program, know your target demographics and their preferences to determine your best thematic approach to assure the stickiness of your message: zombies, talking heads, or an interactive approach. |
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