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Backpack business idea prompted by frustration
After years of travel with bags that were miserable, non-functioning, or unattractive in a business setting, Myrna Marofsky and Karen Stinson decided to design one that worked for them and for other women business travelers. They are the founders of WiseWomen, an e-commerce business selling the WisePack™, a perfect travel backpack purse for women. The bag was designed for women by women and has many features that make it both fashionable and functional. Read about how they started up the business and overcame obstacles along the way.

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Backpack business idea prompted by frustration
After years of travel with bags that were miserable, non-functioning, or unattractive in a business setting, Myrna Marofsky and Karen Stinson decided to design one that worked for them and for other women business travelers. They are the founders of WiseWomen, an e-commerce business selling the WisePack™, a perfect travel backpack purse for women. The bag was designed for women by women and has many features that make it both fashionable and functional. Read about how they started up the business and overcame obstacles along the way.
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