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stockley Tagged Articles
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Are you or your employees engaged with your organisation?
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| Although the term 'employee engagement' is relatively new, the underlying concepts have been around for many years. Cultural change programs often have a similar focus, as do internal branding programs.
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Is There a Difference Between Training and Learning?
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| This free article by Derek Stockley defines the terms 'training' and 'learning'. The key differences are discussed and the implications for managers and team leaders are canvassed. |
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The Importance of Internal Branding to Support Exceptional Customer Service
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| Derek Stockley identifies the growing importance of internal branding. The brand informs prospective customers and customers of your value proposition and distinguishes you from your competitors. The brand should be consistent with what is delivered. It should be unique, memorable and distinctive. |
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