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Data Points Tell a Story Prospects Buy Happy Endings
When your salespeople connect the dots and ask themselves, "what do these data points tell me?" there should be a dramatic tale of woe. If the story is compelling enough, the prospect will pay for a happy ending.

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More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Is It Time To Press Your Reset Button?
Have you reached the point in your life or business where you just want to stop everything and start over? If you’re feeling that way there’s good news - you have a reset button and can press it anytime you like.
Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
Overcoming Barriers and Obstacles
There will always be barriers and obstacles between where you are right now and where you want to be. If your desire is fairly strong, you will definitely get started on it. You will probably spend a lot of money and time on it, too. You may even get most of the way there. However, the day you encounter a barrier or obstacle that is bigger than your desire, you will be stopped. That's the bad news. The good news is that there are no barriers or obstacles that can stop you when you are pursuing a Core Desire. The obstacles you encounter may be intimidating, they may slow you down, they may be difficult, they may hurt like crazy- but they won't stop you if you focus on your Core Desires. When you are less than wholehearted, you are easily derailed.
Staying Current and Adjusting in the Retail Business
In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

Three secrets of how to use press releases to promote your business or web site.
News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook. Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.

Sales Tips for Trade Shows and Major Accounts
The exhibitor and visitor attendance is more good news relative to confidence, spending and outlook in the business sector. The bad news is that the exhibitors were clueless as to how to get people to stop at their booths and engage.
To Succeed, You Must Stop Doing This!
As women entrepreneurs, one of the things we do all the time is to pass through our successes very quickly! Well, I'm here to tell you that this habit, this practice, must stop. It must stop here and it must stop now. Let me tell you why.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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