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Guerrilla Bribes
The polite phrases for bribes are "advertising specialties" or "free gifts." Whatever term you use, know that bribes work on all demographic groups.

The Power of Gift Cards
Gift certificates and gift cards have been a part of the retail landscape for years, but many retailers don't use them to their full potential, including taking advantage of the technological innovations that make them more powerful.
Tips and Techniques for Finding the Right Ad Agency
Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project. Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.

Retail Marketing
Targeted Marketing can make a big difference in customer retention and specific sales efforts
Garber on Business: Pier 1 and The Almighty 'Price-point'
Consumers are ever more mindful of 'Price-point' -- especially during times of economic downturn. Savvy retailers will wise up to this fact of life. (And those who don't will be left behind.)
7 Things You Need To Know About Selecting a Retail Location
It's very tempting to jump at a location you fall in love with - but just like in residential real estate, "head over heart" is the best approach when it comes to picking a retail location.

Other store traffic Related Articles

Lesson #3: Put Yourself in Your Customers’ Shoes
Hindsight is 20/20. Looking back on the success – or lack thereof – of his first Subway store, DeLuca acknowledges that his biggest mistake was its “crummy location. In February, the store was doing so bad that we were thinking of closing up.” But together with his partner, Buck, the pair decided to try something even more eccentric: they decided to open up a second store. “We talked ourselves into building the second store,” says DeLuca.

Increase Conversions - 8 Ways to Skyrocket Your Online Sales
Any online business needs to do two things right to get sales. They have to get traffic and they have to convert those visitors into paying customers. This post will give you some amazing ideas to increase conversions. But before I start with my list, let me give you a warning. If your website is not getting any traffic, focus on that first. A friend of mine called me the other day and she told me that he was worried because she wasn’t getting any sales from her online store. I asked her how many hits a day she was getting. She laughs and said: “How am I supposed to know that?”
Store Operations
A survey says that "Tracking Store Traffic can help Boost your Retail Sales by 20% or more"
Retail Store Operations
Tracking Store Traffic can help Boost your Retail Sales by 20% or more
The 7 Best Strategies to Get Traffic
Traffic, traffic, traffic, every internet business needs it, so few actually get it. If you could use a traffic boost then consider the following seven strategies to get traffic. These are by far some of the best techniques out there.

Following the Leader Who Follows the Leaders
It started out -- as most things do in the PC/CE/communications industry -- as a "little" idea...an application store on a corner of the virtual cloud world. Suddenly you can't make your way around the web without bumping into another one. No one at Apple will say but people speculate the company has racked up $45 million with their virtual store front. Now new smartphones are coming out, every app store offers something.

Leveraging Video Surveillance and Security for Customer Benefit
Do you have a video security system in your store? If so, are you getting the most out of it? There are more uses than just preventing theft, like analyzing customer behavior and traffic flow
Retail Incentives: Free Samples For Foot Traffic
Free samples work to bring customers in the door. The challenge for any company is to get the word out that you are offering those free samples. Large promotional signs and messages in store windows, on billboards and added on the bottom of receipts can be used to get the message across to bring people into the store to get their free sample. Depending on the location of the store, sometimes it pays to have a greeter standing at the front door handing samples out to consumers as they walk by. This technique works well in shopping malls and in other high traffic areas. It's no secret that consumers love free things and will often come into the store simply to pick up an advertised giveaway. The hope is that those customers will buy something else once they are there.

Using Free Samples To Lift Retail Sales
Using free samples to lift retail sales is much different than giving away free product to drive foot traffic to your retail store. When you use product to drive foot traffic, that product can be anything so long as it grabs the customers’ interest. If you decide to use free samples to life retail sales, you need to feature products that you offer in your store to try and drive more revenue.

Organization Structure Limits or Liberates High Performance
The CEO of a national retailer was very frustrated. His face grew noticeably redder as he told me how he had set up each store as a profit center and was attempting to hold store managers and their regional managers accountable for profitability. But when a store under performed the store manager would show that head office buyers were forcing them into stocking the wrong merchandise for their particular mix of customers. Or they would claim that the marketers hadn't put together the right campaign for their local market.

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