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Twelve Ways to Improve Your Marketing Message
Effective marketing writing's a lost art. More and more marketing copy is resorting to hyperbola, factual recitation and self-important puffery. If you want to see how your marketing copy stands up (and sell more as a result), ask yourself the following twelve questions.
Everybody Loves a Happy Ending: Using Stories to Sell Your Products and Services
Once exclusively used in hi tech companies, case studies are compelling sales tools for your prospects and customers
What is Your PR IQ- Part 1
Most people assume they understand the inner workings of launching a successful PR campaign. In fact, few do. With that in mind, the following are some tips that can hopefully increase your P.R. IQ.
Storytelling for High Concept and High Touch
After hearing Daniel Pink speak about his book A Whole New Mind: Moving from the Information Age to the Conceptual Age for the fourth time, I finally read it cover to cover (less than a day). I finally got what he was talking about when he said jobs that are high touch are here to stay. That is, jobs that build relationships between business and client whether it's B2B or B2C.

Stories to Tell
Stories are a powerful way to communicate. As little children we eagerly hopped into bed in anticipation of a great bedtime story. As school age children we would compete to see how many novels we could read in one summer away from school and homework. Then as we became adults, we dropped those habits and lost the pleasure the stories gave us.

Stories and Stress
“What someone else thinks of me, is none of my business” ~ Wayne Dyer
Making A Difference - The Star Thrower Story
This is an urban myth story that you may have heard before and is worth repeating for the impact it has had on so many people
5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

How to Generate Personal Energy - Find a Faulty Story
To generate the energy you need to fulfill your greatest desires and goals, you must identify your faulty stories-the erroneous old chestnuts that you tell yourself over and over again. We rarely examine them or question their usefulness. We simply go about our workdays and lives, telling ourselves these familiar tales to convince ourselves that we're OK.
Stories Create Our Reality
Humans are wired to create and tell stories. Our brains continuously look for explanations to the events around us. Whatever we encounter, whether random or planned, forces our minds to impose a chronology and apply cause-and-effect logic.

5 Kinds of Stories That Create Our Reality
Enlightened leaders are able to help their organizations shift its culture from good to great. They guide their people in retelling the history and growth of the organization that fully engages people to create a prosperous future.
Do Stories Make a Difference When Selling?
How do you use stories? If you use them for these reasons you're right on the money...
Appearing on a Talk Show Post-Oprah
Times are changing; Oprah is gone, as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. If you’re looking to pitch yourself as a guest on a talk show, never fear, although Oprah is gone, there are a myriad shows out there and more are on the way.
The Neuro-Science Behind Success: How You Can Outsmart Your Brain
So you think you are too old or too set in your ways to change? Not so! Neuro-plasticity research now proves what many have long known: that you are never too old to change, and more so, that you can rewire your brain to think and act in ways that lead to greater success in work, love and life.
Great Stories Change Cultures
It’s always fascinating talking to clients and listening to engrossing, sometimes astonishing, stories about their organisations and their Brands – what surprises me is how few of the really good ones are used as company assets to strengthen their cultures and inspire their workplaces to positive change. Many change initiatives fail is because they rely too much on the classic ‘data gathering, analysis, report writing, and presentations’ instead of more creative approaches that use great stories to grab feelings and to motivate real performance improvement.
The PR Power of Statistics and Numbers
People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.

Managing Energy with Stories
I am very aware that managing your energy is a lot more important than managing your time. If you run out of energy, it doesn't matter how much time you have. This month I would like to share a new way to manage your energy. Stories are a powerful way to communicate and now here is a another thought

Other stories Related Articles

What The Media Wants
The media wants stories, not products, not services, they want good interesting stories. So, give them what they want.
A South African’s Homemade Paraglider
Most of the stories on AfriGadget are stories of work-based ingenuity. However, every once in a while you get an incredible story about someone who creates an amazing do-it-yourself “fun” item.

Memoir: How to Write about What Troubles You the Most
Everyone has a story to tell, and unfortunately those stories aren’t always pleasant. What makes memoirs and other personal stories of recovery and triumph so appealing is that struggle is universal. And writing about it is one way—a great way—to make sense out of what troubles you the most.

Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing
YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars.

Persuasive Writing: How to Harness the Power of the Story
Most people love stories for entertainment-we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas.
Global Branding Starts Here
Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences.

More Mileage from Branding
Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these:

The Miracle of Failure
If you're trying to build your inspirational leadership, make sure you have good stories to tell about your successes. But don't leave out the lessons from your failures. Those might be the most inspiring stories you have to tell....
DON\'t reject seller financing when selling a business because of stupid reasons!
Many sellers of their businesses are refusing to seller finance their buyers from number of different reasons. And when asked why, one of the most common answers is: “I’ve heard all kinds of horror stories about seller financing”. And to be brutally honest, that reason is not only irrational, but it is simply stupid. Because horror stories are just that – stories. Have you ever heard the one about the traveling salesman who goes out to a bar for a nightcap and wakes up in his hotel room with scars on his lower back – and his kidney missing? Of course you have; everyone knows THIS particular horror story.

StorySelling “How to Write Mini User Stories”
Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price. Mini User Stories: Make the stories short. Use only one constraint per story otherwise you risk flooding the Buyer with too much information. Make the Buyer the Hero of the Story: Many Customer Stories make the company out to be the hero who rode in on their white shinny horse to save the Buyer.

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