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Lesson #2: Understand the Future and Your Place in It
“I’m a paper man, not electronic,” says Helu. “My children gave me a lap top for Christmas, but all I know how to do so far is push the on button.” In university, Helu studied engineering. He can process numbers and formulas at a speed impossible for most. But, when it comes to using computers and the like, Helu is uninterested. He prefers to keep to himself in the drab basement of his two-story headquarters surrounded by the paper ledgers he has been using since he was a boy.

Other story headquarters Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Lesson #2: Understand the Future and Your Place in It
“I’m a paper man, not electronic,” says Helu. “My children gave me a lap top for Christmas, but all I know how to do so far is push the on button.” In university, Helu studied engineering. He can process numbers and formulas at a speed impossible for most. But, when it comes to using computers and the like, Helu is uninterested. He prefers to keep to himself in the drab basement of his two-story headquarters surrounded by the paper ledgers he has been using since he was a boy.

Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

Sell to a Starving Crowd
I’m sure you’ve heard the story about how Harry was such a good salesman he could sell ice to an Eskimo. While it might be a good story it’s just a story. If you decide to sell people something they don’t want you’ve picked a path for failure.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Marketing Has Left the Building
Since when did Marketing become a corporate headquarters role that never leaves the building? Even in tough economic times - we have phones and web conferencing and a video camera in every laptop and the network bandwidth to drive it. Come on - We have Skype!
Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Three Powerful Stories
Each of us have impact on other people we might not be aware of. This article contains a story in a story in a story showing how I was surprised to find myself impacting others without realizing it. The moral of all three stories is the same; You cannot fully know the impact you will have on other people.
How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
The Power Of Telling Your Story
Story telling is a basic part of being an entrepreneur. Every one of us has a unique story to tell, as an entrepreneur your story connects you to your audience and potential clients. The power of telling your story is an essential tool for every entrepreneur. Your own unique stories make you different than any one else. This difference is essential for you to share with others for them to know who you are, what you do and why you do it.
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