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Contact Oprah Winfrey
Do you have a book that would be just perfect for Oprah’s Book Club and you want to tell her about it? Do you dream of sitting on that comfy chair next to the daytime queen and discussing all your problems with her? Or do you have a great story idea that you want to pitch to the show’s producers? If you do, you’re not alone. From authors who see an appearance on the Oprah Winfrey Show as their ticket to success to politicians who are trying to get the vote of her millions of viewers, the chance to contact Oprah Winfrey is becoming both fiercely competitive and prized.
Pitching the Media
This article deals with pitching a story idea to the media about you, your business or brand.
Seven easy ways to promote a new product or service
Inexpensive ways for companies to promote their products and services.
The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
What’s Newsworthy in Your Business?
Learn how to spin up ideas to get free publicity in newspapers, magazines, trade journals, radio and television.
How To Pitch Your Business
I recently put out a call for sources for my new Business With Passion TV series on “If I Can Help a Reporter Out...“. Because I received a wide range of responses, I thought I’d share some advice for how to pitch yourself (or your client) well.
A public relations coup
How I got the Globe and Mail newspaper to feature me in a story about moonlighting.
How Do You Define Success as an Author?
As an author, what does success mean to you? How do you define it? What do you yearn for? And are you open enough to success that you will see what you have to do in order to obtain it? Here are some tips to help you through the stages of success from an author's perspective...
Follow-up Calls: Welcome to the PR Mine Field
Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created.

PR FollowUp Secrets
You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.

Other story idea Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

Master Your Game: 1001 Heart to Heart Hugs
Have you ever decided to do something that was a little odd, but nonetheless followed through on it; then learned some big lessons? The story that follows is something I did on a whim, just to see if I could do it. I had no idea how profound it would be for me, or the impact it would have on others. This crazy idea occurred on my journey to living a balanced game of life. I wanted to move from needing to be in control of everything, to living life with a sense of ease. In golf it is about having a great pre-shot routine, then just letting the swing rip and letting go of the results. This is the secret to working in "the zone." Enjoy this story. Each hug represents one swing at the driving range of life to master my game.

When to Pitch Reporters & Producers
When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy.
Selling Your Story Idea
Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy.
The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Unconventional vs. Conventional Pitches
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
Pitching the Media
This article deals with pitching a story idea to the media about you, your business or brand.
Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Small Business: The Power Of Press Releases
A Press Release can really add a level of oomph to your marketing message. The idea of a Press Release is to provide media outlets with information regarding your business, a new product or service or changes within the business, in a succinct and engaging manner, so that the media outlet will ‘pick up' your story and profile your business or product. The main idea of the Press Release is to capture the attention of a journalist so that they will run your story - pure and simple. It is a device intended to create publicity for your business. One of the best things about Press Releases is that is a virtually free resource for promoting your business.
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