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story illustration Tagged Articles
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How to Handle a Spontaneous Response Successfully - As an Introvert
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| Have you ever been called on in a meeting to give your thoughts about the discussion but felt unprepared? Or maybe a brainstorming session is almost impossible for you? Even though we know an introvert's brain works differently than the extrovert's, we actually can prepare and plan for spontaneity! |
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Other story illustration Related Articles
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telling stories the brand connection
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| Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.
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Resist the Interpretation Addiction
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| Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.
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Sell to a Starving Crowd
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| I’m sure you’ve heard the story about how Harry was such a good salesman he could sell ice to an Eskimo. While it might be a good story it’s just a story. If you decide to sell people something they don’t want you’ve picked a path for failure. |
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The Most Important PR Secret
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| What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to. |
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Using The Funnel Concept To Sell Your Knowledge
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| The "sell your knowledge" funnel process is an excellent illustration of how to build a business selling information over the internet. Once you understand it, you will know exactly how to build your business online. |
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Allow Your Brain To Develop Before Writing Your Newsletter
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| “Why Do You Really Want To Write?”
Now there’s a question and a half!
Have you ever sat down and really thought about this question? It’s so important to realise your underlying reason for writing. If you don’t, you will only be operating at a quarter of your potential. Let me give you an illustration… |
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Make Your Story Add Value to Your Clients Bottom Line
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| The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line? |
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Three Powerful Stories
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| Each of us have impact on other people we might not be aware of. This article contains a story in a story in a story showing how I was surprised to find myself impacting others without realizing it. The moral of all three stories is the same; You cannot fully know the impact you will have on other people. |
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Overcoming Negative Branding: There Is Always Hope
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| Michael Vick’s story is a great illustration of the reality that it is never too late to begin recuperating your brand and overcoming mistakes. |
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How to Maximize Local PR
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| Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide. |
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