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How Effective Communication Is Influenced by Perceptions within the Sales Process
Ever wondered why you had a failure to effectively communicate your sales message? Read a short story about Forest Gump and how he and St. Peter had a similar challenge.

Other story source Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

An Open Source Disc-Burning Kiosk
Springwise is running a story on Freedom Toaster. Backed by the Shuttleworth Foundation (behind Ubuntu Linux, the popular open source option to Windows) it’s a free kiosk that allows anyone to put a disc in it and burn a copy of Linux, OpenOffice, and some e-books. It’s a very interesting concept, and it fits perfectly into low, or spotty, bandwidth areas like Africa.

Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Another spin on Value Propositions
Quite often the inspiration for a great sales idea comes from a source way outside our industry or normal frame of reference. What follows is a story about a really creative value proposition. How can you use its message for your own business?
The Secrets to Successfully Landing Media Coverage
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
What Happened to Our Sex Life?
This is a compilation of 7 stories with an introduction. Each story can be its own article. Begin with the introduction and the first story, then add each additional story, one at a time. The stories reflect the sexual dysfunction that occurs in marriages due to mitigating circumstances and conflict that manifests into the bedroom. This stories chronicle how each woman resolved their sexual apathy and dysfunction by going to the source of their issues in marital counseling. These are the kind of articles that Cosmopolitan readers would enjoy!
How to Prepare The Source Files for Language Translation
Preparing Source Files for Language Translation frequently referred to "source language" files or "source files." For companies new to language translation services, the biggest surprise may be the number of source files that can be required for a complex project, e.g. an extensive website localization project. But just what is a source file? In most instances, source files will refer to project files which contain text that must be translated and localized. This could include graphics files (e.g. Adobe Illustrator or Adobe Photoshop) which contain editable text layers. The most common examples of a text-based source file would be a Microsoft Word file, a FrameMaker file or an XML file.

The Power Of Telling Your Story
Story telling is a basic part of being an entrepreneur. Every one of us has a unique story to tell, as an entrepreneur your story connects you to your audience and potential clients. The power of telling your story is an essential tool for every entrepreneur. Your own unique stories make you different than any one else. This difference is essential for you to share with others for them to know who you are, what you do and why you do it.
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