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straight facts Tagged Articles
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Why All Companies Need a Story
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| Stories capture our attention quickly. They are more entertaining than straight facts and allow us to take a complicated topic and explain it in such a way that it is appealing to a listener.
So why does a company need to tell a story? Simply put, it gives you control over what and how people talk about you, your products and services.
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Other straight facts Related Articles
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telling stories the brand connection
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| Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.
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And Just What Does That Mean?
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| Any & all definitions can be found at the USPTO but I thought it'd be nice to take it a step further and put these explanations in easy to understand language. The material in quotes is straight from the USPTO's mouth while the text underneath is straight from mine. |
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The "100% Commissions Motivate" Myth
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| There's a good reason why over 97 percent of progressive companies and service industry firms that I've consulted, use a form of a "hungry base plus commission" compensation plan for their sales professionals, rather than employing a straight commission pay structure. The reason is simple, straight commission pay plans demotivate many more sales professionals than they motivate. Straight commissions reward a specific type of sales professional--the top three to five percent of the sales professionals in the top 20 percent bracket. |
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Just the Facts Ma’am, Just the Facts
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| There was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” He would let a witness to a crime tell their story with all their emotion and commentary on what they believed happened. After a few minutes of listening to this extraneous information, Joe would interject his most famous line of dialogue, “Just the facts ma’am, just the facts.” As with Sergeant Friday, journalists are most interested in the facts you present in your press release. |
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Why All Companies Need a Story
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| Stories capture our attention quickly. They are more entertaining than straight facts and allow us to take a complicated topic and explain it in such a way that it is appealing to a listener.
So why does a company need to tell a story? Simply put, it gives you control over what and how people talk about you, your products and services.
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Just the facts, ma'am
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| Whether or not Joe Friday ever said "Just the facts, ma'am", the facts are necessary for your operation to judge what is not right, and what to change. Objective, open eyed facts, undistorted by opinions nor politics; nor by "it's always been done that way" nor by the dreaded Not Invented Here syndrome.
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I'm A Coach- Really!
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| The coaching profession is evolving and there's still a long way to go. There are folks out there who misrepresent what coaching is all about. Here are a few facts to set the record straight. |
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Starting a home based business--What you need to Know before You Start?
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| Are you looking for a home based business opportunity? You are not alone because an increasing number of individuals are doing the same. Before you get involved there are some facts you need to know. This article provides those facts. Read more ... |
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MIND TRAP: Ignoring the Evidence
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| Steve Major discusses the fifth and final mind trap out that we can fall into in making decisions - ignoring the evidence. This is where we are not facing the facts. The facts are there, but we are not facing them. You could say we are avoiding the facts. It's a form of denial. |
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Why You Need To Trust Your Gut (But Don’t Take My Word For It)
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| In the twenty first century, facts are the guiding principles of the decisions and choices that most people make. We follow trends and research studies in determining what we eat wear and other major decisions. In constantly relying on facts, we have lost touch with our inner guiding system. We all have a source of inner guidance that goes beyond specific facts – the intuition. Through a series of steps, we can learn to cultivate and listen to our intuition. |
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