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strategic communications Tagged Articles
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The Art of Survival: An Interview with Jerry White
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| Jerry White is the co-founder of Survivor Corps (formerly Landmine Survivors Newwork). His life changed in 1984 when he lost his leg in a landmine explosion while visiting Israel. After this experience he has championed the cause of survivorship and became a leader in the International Campaign to Ban Landmines. In 1997 he shared the Nobel Peace Prize with Jody Williams for his efforts. He recently published a book called I Will Not Be Broken: Five Steps to Overcoming a Life Crisis. |
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Being A Doer Is How You Change Things
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| A few weeks ago, my friend Alan Shimel connected me with Jennifer Leggio. Jennifer is the Director of Strategic Communications at Fortinet and an active blogger in - among other things - security and communication. Alan suggested to Jennifer that she might be interested in the work we have been doing at the National Center for Women & Information Technology. |
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Prescription For Attorneys To Use Litigation Public Relations, From “The PR Doctor
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| The use of public relations in litigation is becoming more and more prevalent in today’s world. Litigation PR is defined as the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client’s overall reputation. In today’s world it is more and more common to see law firms being assisted by PR consultants and counselors. “The PR Doctor” has a prescription of ten (10) tips for attorneys to assist them in influencing the outcome of the litigation, protecting their client’s reputation before and after the litigation, making a client’s viewpoint known, ensuring balanced media coverage, helping the media and the public understand complex legal issues, defusing a hostile environment and helping resolve the conflict. Here are the ten tips. |
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Top 3 Goals for Communicators
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| Like with many jobs, as a communicator you have to consistently work on your skills to be ready to perform at any time. Looking ahead to the future I see three things that every communicator should do in order to be successful. |
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Reading Body Language Is A Strategic Communications Tool
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| Reading body language is a strategic communications tool, which can be a very powerful tool for you and your business. Effective communication involves much more than saying the right words. Your communications are conveyed through emotions and body language and these two elements play a very vital role in getting your message across. As a matter of fact, your body language may often say more than your words because it reveals a lot about what you're feeling and thinking as of the moment. Experience has shown people who are transparent can get themselves in trouble, as there are some obvious ways to determine if people are lying. Knowing how to read a person's emotions based on his or her body language and gestures is very important for effective communications and makes you more effective as a communicator, negotiator and thinker. |
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Other strategic communications Related Articles
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“A Major Communication Tip For Successful Strategic Planning – Provide Definitions of Major Strategic Planning Terms As You Begin”
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| One of the key elements in any endeavor is clear communications. This is especially true when doing strategic planning. So, my major communication tip to ensure more successful strategic planning efforts is to first provide basic definitions of major terms used in the strategic planning process. Having written definitions to hand out to all participants at the start of the process will help ensure that everyone knows the meaning of the terms being used throughout the strategic planning process facilitates this.
Here are the definitions of major strategic planning terms that have served me well in all of my strategic planning efforts over more than 25 years.
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“Strategic Elements Needed To Produce Compelling Written Sales Communications, According to Your Strategic Thinking Business Coach”
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| We all receive various forms of written sales communications each week. Some of these will cause us to totally ignore the piece, others will get a few seconds of our attention and a very select few will grab and hold our attention. So what compels us to respond in these ways? After applying some strategic thinking to this question, here are ten (10) strategic elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications. |
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“Six Strategic Steps To Improve Your Emails, According To Your Strategic Thinking Business Coach”
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| The number of business emails we send and receive continues to grow at an amazing pace. And from my personal experience, more and more of my clients that prefer email communications as a preferred communications mode. Email can be a very effective and efficient means of communicating. However, how many of the emails we send and receive can we honestly say are effective and efficient? And what can we do to improve our email communication?
Looking at those questions, Your Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications. |
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“Ten Important Ingredients For Your Strategic Marketing Plan, According To Your Strategic Thinking Business Coach”
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| Strategic thinking is very important in developing an effective marketing plan for your business. You need to think about a compelling Unique Selling Proposition (USP); an effective positioning statement; and a strategic integrated marketing communications approach. Writing a Strategic Marketing Plan is about understanding the needs and desires of your customers and clients, and showing them how your product and/or service will satisfy the needs of your customers and clients and solve their problems.
Based upon more that 35 years of experience, and using a strategic thinking approach, here are Ten (10) Important Ingredients For Strategic Marketing Plans.
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Strategic Tips From Your Strategic Thinking Business Coach To Improve Personal Communications
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| Personal conversations are one of the most common aspects of our human conversations. Personal conversations are an essential facet in almost every one of our relationships. And one might say that the quality of those relationships is dependent upon our abilities to verbally communicate.
Have you ever had any training to help you develop your personal conversational skills? Have you ever wished that you could be a better conversationalist? Do you realize that personal communication skills are one of the most powerful and strategic assets you can possess? People with effective communication skills have a real strategic advantage for business and social success. Your strategic thinking business coach has the following strategic tips to improved personal communications.
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Twelve Tips For Strategic Business Communications According To Your Strategic Thinking Business Coach
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| Have you ever thought about the millions, no lets make that billions, of communications that take place each day in the world of business? We have e-mail, IMs, cell phones, PDAs, iphones, direct face-to-face communications in meetings, and on and on and on. Communication is taking up more and more of our time as we conduct business. So, having said that, let me ask you if you believe we really are using our time and communication strategically? And are we really thinking strategically about the most effective forms of communication for each specific situation? Your Strategic Thinking Business Coach believes you gain a significant strategic advantage in your business when you think more and act more strategically with your business communications. Here are twelve (12) tips for strategic communications in your business. |
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Deadly Phrases In Business That Can Kill Success and Some Antidotes From Your Strategic Thinking Business Coach
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| Did you ever stop and think about some of the words and phrases you use in your business communications everyday? And did you ever pause and truly think about what message you are conveying with your words and phrases. In today’s conversations, there are many words and phrases spoken without any real sensitivity to the “real message” they convey to the hearer. Many of these seem quite innocent and are probably thought to be inconsequential. Your Strategic Thinking Business Coach believes you would be at a strategic advantage in your business communications if you understand that there are some words and phrases that should be avoided. Here is a list of ten (10) phrases and Your Strategic Thinking Business Coach antidote to the deadly phrase. |
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How To Know If You Are A Strategic Marketing Communicator, According To Your Strategic Thinking Business Coach
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| Competition in the business world requires sound strategic thinking and planning. And one application of those strategic tools is in business marketing communications. And Your Strategic Thinking Business Coach believes that strategic thinking and planning need to be done before developing or recreating any marketing communication. For example, it is important that you take time to think about what role your marketing communication will play and how it will help you achieve your strategic marketing goal(s). If you think and plan your marketing communications in a strategic manner, you will be able to make a more educated, more informed, and strategic decision about each of your marketing communication tools. |
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20 Tips For Leaving Effective Efficient Voicemail Messages From Your Strategic Thinking Business Coach
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| Strategic thinking applies to all that we do in business. Our business communications are one area where there is always room to be more strategic and therefore be more effective. Take a moment and think about some of the voicemail messages you receive each day. How many of them are effective? How many of them are efficient and contain the information and/or questions you really need to respond? How many of them are rambling and incoherent? And how many of them are downright annoying and a waste of your time? Your Strategic Thinking Business Coach has some tips to share that will help you leave more effective and efficient voicemail messages and become a more strategic business communicator. Those tips include: |
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The little agency that lost its soul
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| I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account. |
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