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10 Marketing Actions to Reconnect with Potential Clients or Referrers
Is everyone you meet a potential client or referrer? It starts with the conversation you have when you first meet the person. Focus on those in your target market and/or those people who know lots of people in your target market (influencers and strategic partners). It is with those two categories of people that you want to begin building relationships. To build the relationship you will want to stay connected with them. (You don't want them to forget you!) Here is a list of ways to help you stay connected.
What Do Successful Small Businesses Do That You May Not?
In an article published in the January issue of Investment Advisor magazine several points in an article called Stepping Up - How the best advisors take their firms to the next level jumped off the page.
Go ahead, dream small
There’s a time and place to go big, lord knows we get told how small we are often enough.
All Tweet and No Cattle
Today I’m going to take on a topic that may not be altogether popular in some social media circles, but it’s a message that small business owners need to wrestle with.
TURN EMPTY OFFICE SPACE INTO A SELLING PROPOSITION FOR YOUR FIRM
In this slow and dreary market for commercial real estate, there might be a silver lining for your firm to appear to be bucking the trend and expanding while all around you businesses are static or shrinking.

What Is a Strategy Map & Why Do I Need One?
Review of Strategy Maps and how they enhance the strategic planning and execution process. Strategy Maps are the foundation for Balanced Scorecards.
What Not to Do on a Cold Call Email
Sometimes it is truly impossible to reach a prospect by telephone - and for some prospects email is their preferred form of communication. While nothing beats the direct interaction of a live phone call, sometimes instead of a cold call you simply have to send a cold prospecting email. If you do so, however, be careful. Don’t let this happen to you…

Differentiation-Based Leadership: Three questions that every leader must ask
The more competition you face, the greater the need to highlight the differentiation -- the unique advantage of your product or service -- in order to succeed in the marketplace. Differentiation-based leadership places the onus of grasping, defining and communicating that differentiation on the shoulders of the leader, and extends the concept to encompass every area of business -- including the leader him or herself. Using differentiation as the central principle of strategic competitive advantage, these are the three questions that every leader must ask.
Leverage Your Business Lunches To Maximize Your Sales Results
Do you need to meet potential customers (a.k.a. prospects), potential qualified clients, colleagues, current customers, vendors, or strategic partners for lunch? Is your goal to get in and out? As a sales professional, do you arrive a little earlier or a little late to avoid the noon hour rush? Have you ever considered that this might be negatively affecting your sales results?
7 eMarketing Techniques to try in 2009
Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?
Win More Sales By Losing The Chains of Spiel and Commonality
Are you chained to your sales spiel? Do your marketing and sales messages weigh down potential qualified customers (qualified prospects) with your rhetoric or commonality links? Learn how to lose these chains and win more sales.
The Definitive Guide to GROWING Your Business During the Economic Crisis
You might be wondering why I wrote the word “GROWING” in all caps. Because that is exactly what you need to be doing right now. Many business owners freak out and they hide in their caves waiting for the bad times to pass by. That doesn’t make any sense. If you are just waiting until you see the light at the end of the tunnel, your ship will most likely sink. I would like to share with you some ideas to grow your business during the economic crisis. Profit from your current customers As obvious as this idea may be, you will be surprised with the number of business owners that sell a customer just once. Call your previous customers and find out how you can help them. According to statistics, someone who bought from you in the past is five times more likely to buy from you again than a new prospect.
A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series.

Do You Know the Top 7 Reasons Why Business Coaches Real Estate Agents Share Similar Failure Rates
Are you a business coach or real estate agent? Then read on to learn what you have in common with each other?

Other strategic partners Related Articles

How I Use Seminars
We do much of our business with law firms, specializing in dealing with the needs of both the partners, and the their employees. This distinguishes us from many other benefit consultants, and also requires that we provide explanations, when requested, to both the partners and employee groups.

How to Get a 100 Return on Your Marketing Investment Guaranteed
One of the most effective ways to market your products/services is to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services. The idea is to find partners whose clients may also be interested in your products/services.

The Value and Benefits of Strategic Thinking
Strategic thinking plays an enormous role in professional work and is part of the branding of my multi-disciplinary consultancy. ”A Strategic Thinking Consultancy” appears directly underneath the logo for The Renaissance Group ™ and my newsletter name is “Glenn’s Guiding Lines Thoughts From Your Strategic Thinking Coach.” It is a reality in business today that strategic thinking and the execution of strategic planning are some of the most difficult tasks for business leaders. Although it is easier to be tactical or task oriented, the business leader must be strategic or risk becoming very shortsighted. Therefore a clear understanding of the value and the benefits of strategic thinking are very important. Here are lists of my thoughts on the value and the benefit of strategic thinking.

“Your Strategic Thinking Coach’s List of Ten Key Components of Effective Strategic Alliances”
A strategic alliance is a partnership, a collaborative agreement and/or a relationship between two or more companies or organizations formed to pursue a set of agreed upon goals while remaining independent companies or organizations. Strategic alliances exist in a variety of shapes and sizes and include a wide range of scopes of cooperation levels. Strategic alliances usually are most effective when the entities involved have complementary strengths. What makes a strategic alliance effective? What are the key components of effective strategic alliances? Your Strategic Thinking Coach researched this and came up with ten (10) key components of effective strategic alliances. Here is my list of ten (10) key components of an effective strategic alliance.
“The Top Ten Reasons Strategic Planning Meetings Fail, According To Your Strategic Thinking Business Coach”
Strategic planning is an awesome and powerful process that sometimes gets a bad rap because of some bad experiences people have had when engaging in some form of strategic planning meetings. Many times the combination of personal agendas, absence of open minds, and preconceived judgments about the strategic planning process can turn strategic planning meetings into real disasters. And frankly, there are many reasons why so many strategic planning meetings are unsuccessful. Your Strategic Thinking Business Coach has developed a list of the top 10 reasons why strategic planning meetings fail. And the Top 10 Reasons are:
Major Characteristics of A Strategic Thinker, According To Your Strategic Thinking Coach
Let’s begin with a definition of strategic thinking so we are all on the same page before reading the article. Strategic thinking is the way people think about, assess, view and create the future for themselves and others. It is much more than responding and reacting to both day-to-day and long-term problems, opportunities and new realities. It is proactive, not reactive and focuses on creating a better future and adding value. Strategic thinking always involves change and imagining the results we can achieve in the future. So what makes a strategic thinker? What are some of the major characteristics of a strategic thinker? Here are eight (8) major characteristics of strategic thinkers from my perspective as a strategic thinking business coach.

How To Deal With Stress Its Potential Damage To Your Business According To Your Strategic Thinking Business Coach
Stress is a fact of daily life and it is especially true in the daily life of small businesses. Small businesses experience a myriad of seemingly unending problems in dealing with employees, customers, suppliers, business partners, bankers, insurance companies and on and on and on. Many small business owners must face these challenges essentially alone or with some minimal support system for assistance. While some people will strive on stress and use stress to improve their performance, there are many others who fold or breakdown under the strain of stress. Dealing with stress is an important strategic goal for you and your business. Your Strategic Thinking Business Coach offers ten (10) strategic steps to take to deal with stress in your business.

Strategic Exit Planning and Strategic Tax Planning to Save Income Taxes
Your partner, Uncle Sam, through the federal income tax and his State and Local Tax buddies (lovingly called your “Tax Partners”) are excited about getting their share of your business profits (and salary income) right about now. If you are like most business owners you are focused on legally reducing your contribution through strategic tax planning and strategic planning to your Tax Partners this year. If you are like the exceptional few business owners, you are doing your best to look at how you will reduce your payments to your Tax Partners over your life and the life of your business through strategic exit planning and strategic tax planning.

The REFERRAL Pattern - Who’s REALLY Referring You and Why
Have you ever had a really good look at who’s actually referring you and been surprised to find it’s a handful of the same people over and over again, or Have you wondered why more of your customers or strategic partners aren’t referring you at all?

Channel Management Training
Businesses rely on the best relationships from partners and channels to get maximum results and profits. But there are instances where inefficiency can occur from one of the partners or channels. The need for channel management training is as important as ever, this solution ensures that your channels or distribution partners are well equipped and knowledgeable about the products you offer or sell.
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