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Stealth Market Research & Google Movies
I love stealth market research -- that is, unusual ways of figuring out what companies and competitors are doing. There are all sorts of ways of doing this sort of thing, from counting cars in company parking lots on outward. But there is no denying that technology continually creates new ways of ethically observing companies, and therefore new kinds of stealth research.

The Case for Bringing Outside Planning Consultants In
Internal strategic planners clearly have their place in the corporate planning process. The deep insight and internal understanding of the inside strategists are hard to replace. Yet, with inside knowledge comes the side effects of political swaying, less objectivity, and “planning as usual.” Many of today’s successful organizations effectively combine an internal view with an external view to bring about a holistic approach to planning.

Book Review: Predictably Irrational
As a marketing strategist, I’m always looking for information to help understand human psychology. Predictably Irrational (by Dan Ariely) is full of wonderful insights on the surprising differences between logical thought and emotional consumer action.
10 Types of Sales Advisers and How to Choose the One Thats Best For You
The question shouldn't be whether you should or shouldn't include a sales expert in your group of inside advisers, the question should be which kind of sales expert you should rely on for advice. [Read More]
When Strategies Are Not Strategic......
Modern business planning owes it origins to two very different parents.
Why a Joint Venture is also called a Strategic Alliance
Is it merely semantics, or something more than that?

Other strategists Related Articles

The Quandry: Building Web Apps in Africa
One of the debates that rages amongst the developers, designers, and strategists across the African blogosphere is what types of web and mobile applications are being built in Africa. When we look at the available web applications and mobile offerings around the continent, we generally ask ourselves two questions:
A.S.A.P. Branding” Part III: Why Every Brand Needs an “Adjective
You may be wondering why, as my headline states, every brand platform “needs an adjective.” By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind Jif hoped to associate this word “choosy” with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, “choosy.”) Today, Jif’s tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

Selling is a Profession that Requires Professional Leadership
Sales management holds the key to meeting company objectives. Effective sales management must build the platform for success. Salespeople are not the easiest group in the company to manage. If they were they would not be salespeople. Selling is not easy. It takes a special talent, self motivation, self discipline, a passion to succeed and the ability to accept rejection. The reality of the situation is simple. The majority of salespeople are not managed well. Today our sales environment leans toward a more multifaceted atmosphere; salespeople must become strategists with a plan. This plan requires more knowledge about the business, better relationships and better solutions. Some old school (Lone wolf) salespeople may believe they know what it takes. They have the experience. They've been around a long time.

The Case for Bringing Outside Planning Consultants In
Internal strategic planners clearly have their place in the corporate planning process. The deep insight and internal understanding of the inside strategists are hard to replace. Yet, with inside knowledge comes the side effects of political swaying, less objectivity, and “planning as usual.” Many of today’s successful organizations effectively combine an internal view with an external view to bring about a holistic approach to planning.

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