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How to Stop Wasting Money on Your Marketing
What would it be worth to you to know the most cost effective way to attract clients? The great news is that it doesn’t cost a thing and it’s easy to figure out.

Other strategy column Related Articles

When Tactics are not Enough
The buzz is all about hits on a radio show or mentions in a newspaper column, Look out!!
Guerrilla Television
Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

There Are No Dumb Business Questions Not
I've gotten a few head-scratchers in response to this column. You know who you are, but don't worry, your secret is safe with me. I have a confession to make. Writing an advice column, whether it be advice for love or money or business, is often hard to do with a straight face. Occasionally a question comes over the digital transom that just makes me go, "Huh?"
Creating Bullets and Using Bullets Efficiently
To create bullets, take a pad of paper. List all the features in the first column, the advantages in the second and the benefits in the third.
Employees Need More Than a Warning
Many businesses use progressive discipline as a strategy to reduce disciplinary infractions. For some employees the strategy has a positive impact while for others it results in receiving additional warnings. In many cases additional warnings lead to dismissal for cause which impacts employee turnover. Businesses can reduce the adverse effects of providing employees additional warnings which lead to dismissal for cause by providing employees with professional development when they receive a warning. The left-hand column activity provides employers with a professional development tool that ...
9th of the Top 10 Kurlan Sales Management Functions
#9 - STRATEGY Strategy comes in several forms and is required in different dosages depending on the position. For example, a line level sales manager may be more concerned with call strategy while a Worldwide VP Sales may be more concerned with market strategy. At the VP level, strategy is far more important than tactics while at the sales manager level, tactics are more important than strategy.
How to Align your Corporate Strategy
A recent article covered the symptoms of corporate strategy misalignment and 3 common causes of strategy misalignment. Take a look back at those articles to understand what happens when corporate strategy becomes misaligned and what causes it to go out of whack in the first place. When corporate strategy is aligned throughout the entire organization, operational initiatives are working in sync with strategic goals and desired outcomes are much more likely to result. Thus, understanding corporate strategy misalignment is critical for any business leader and knowing how to correct a misalignment is essential.
Today is the Day
Those of you who are regular readers of this humble offering may have noticed that each column ends with the phrase "Today is the day!" This is not an accident.

Can We Remove Risk From Our Strategy?
If you could, wouldn’t you choose to test your organization’s strategy before gambling your business and your career on the assumption that the strategy is right? This article contains a short list of tactics to help remove some of the risk from your strategy.
Five Steps to Good Strategy
Possibly more organizations fail because of bad strategy than those who fail because of no strategy. Bad strategy happens all the time to every organization and if left to its own means can destroy an organization. Bad strategy can be characterized by executives failing to face real problems or simply by lack of clarity. Learn how to craft good strategy.

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