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Book Review: Triggers: 30 Sales Tools You Can Use To Control The Mind…
One of the things I admire about Joseph Sugarman’s work is his studied focus on the effect of his marketing efforts, and continually improving his marketing message until it maximizes his results. This book is about psychological triggers that influence someone to make a buying decision for your product. He illustrates each one of his points with a fun story.

Other strategy focus Related Articles

To Be (Customer-Focused) - Or Not To Be... What a Question
This article provides a number of compelling reasons why leaders need to make Customer Focus a critical business strategy.
Become a Customer-Focused Leader
In my recent articles, “To Be (Customer-Focused) … Or Not To Be…” and “Why Customer Focus Differentiates” I offer a number of compelling reasons for the strategic importance of making Customer Focus a critical business strategy. If you found these reasons compelling or you already knew in your gut that Customer Focus is strategically essential, then your goal must be to create a customer-centric culture throughout your company. If this is the case then you will need to embed customer focus into everything you do. This article describe t leadership qualities needed to create a cutomer-focused organization.
Learn To Focus - Turbo Charge Your Sales Results
The power of focus is amazing to me. If you want better results then learn to focus. If you want a more motivated team then learn to focus. If you want to happier customers and high customer retention rates then learn to focus!

4 Steps to Ramp Up Your Marketing
Always a good strategy in any market, but especially in a slower one, we’re going to focus the sixth article in the ‘Riding the Recession’ series on ramping up your marketing.
A, B, C's of Execution
The anchor of any execution plan is your organization's strategy; it informs and drives every tactic and activity that people are engaged in. I see too many organizations executing a number of tactics with no strategic plan or context to give them meaning. So, before describing what 'good' execution looks like, make sure you have a strategy to lean on. If not, go back to square one and create one. In addition, when creating your strategy, spend significant time on thinking through implementation. Avoid the trap of spending 80% of your time on the essence of your strategy and 20% on execution. Reverse your focus and spend 80% of your time on executional planning.

Target Market, Segmentation, and Positioning
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.
Is strategic planning for small businesses, or only the “Fortune-ate”?
We often find that small business leaders are intimidated by management consulting firms and others who offer strategy planning services. Whether they believe it’s too expensive or that they’re too small to benefit, or simply that they lack the time and energy to focus on strategy planning, it is certain that companies of all sizes can benefit from a structured strategy planning process.
5 Ways to Redefine Your Focus
Leaders are expected to be the example of focus and strategy from those who follow. Redefining your focus on long task is a valuable skill that will define the difference between a true leader and one who claims such in name only.

Success as a Circle
Bayer initiated a classic Zero Gravity strategy by shifting their focus onto a new and growing market opportunity with a new value applied to the same product.
Five Steps to Good Strategy
Possibly more organizations fail because of bad strategy than those who fail because of no strategy. Bad strategy happens all the time to every organization and if left to its own means can destroy an organization. Bad strategy can be characterized by executives failing to face real problems or simply by lack of clarity. Learn how to craft good strategy.

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