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Imagine
It was seven o’clock on a slightly drizzly, busy Saturday night and the 405 freeway was jammed with cars. Unlike what you may see in the movies, there were no horns honking, no raised fists, or yelled epithets. Los Angeles drivers know there’s bunched up traffic on Saturday night and know that fretting about it won’t get them where they’re going any faster. So everyone waited patiently in their metal cubicles as they snaked along to their various destinations....

Other strawberry fields Related Articles

The Cookie Connoisseur: The Early Years of Debbi Fields
“I was really happy being a housewife,” says Debbi Fields, founder of Mrs. Fields Cookies. “I was proud to be there for my husband, but it did not necessarily make me feel great.” Longing for something more out of life than being just a mother and a wife, Fields turned her lifelong passion for baking into a multimillion dollar enterprise that has continued to attract a loyal following throughout the U.S. She did not have a business degree or the support from her family, but what Fields did have was a dream.

Cooking Up a Storm: Fields Opens Up Shop
After realizing how unsatisfied with her life she had become, Fields decided something needed to change. And, she knew instantly what it was. “In that room, that evening, I made a decision that I was going to go into the cookie business,” says Fields, “that that was my calling, that that was what I could do best.”
Lesson #4: Good Enough Never Is
“Good enough never is,” says Fields. “Set your standards so high that even the flaws are considered excellent.”

Lesson #5: Stop Doing What is Not Working
When Fields opened up her very first store, she was excited. She had finally created a solid business plan and found a banker that believed in her. On the store’s first day of business, Fields’ husband questioned her about her long-term financial objectives, but Fields was so excited to finally be in business, she dismissed him. “Oh my gosh, Randy,” she told him. “You know, I’ve got an annual goal. I’ve got monthly plans. But today I just want to get started. I just want to open up the store.”

Debbi Fields Quotes
Debbi Fields Quotes
Customers Needs-The One and Only Way to Know For Sure What To Sell
If it were up to me there would only be two or three flavors of ice cream ever created. If you don't love chocolate chip and strawberry ice cream it is a good thing for you my tastes and desires aren't the holy grail of what sells! Don't let your preferences and desires determine what you sell. And for your businesses sake, don't assume that your preferences are shared by your customer. Desire and motivation is unique to each of us. Even if we ultimately purchase the same product we often do so for very different reasons and therefore need to be marketed to differently.
GOOD CUSTOMER SERVICE
I could just tell by the look of them they were going to be difficult. There were going to want to split their meals, order a half salad, half French fries. They were the type that when they ordered a strawberry sundae it they would make some ridiculous request for a dab of whipping cream. Not a dollop. And God help her if one of them orders a milkshake. She’d be at the milkshake maker up to her elbows in chocolate ice cream.
Small Business Entrepreneur
There have been countless of small entrepreneurs who were able to pull themselves out of the shadows and become big in their own fields. Here are some of those.
When Mars Attacks, The Economy Roars!
When I was a student at the Graduate School of Public Administration (our school colors were red and more red; our motto, "Sempre Turfbuildus"), they made us study the works of major geniuses in such fields as economics and massive government. One of the chief geniuses in both fields was Paul Krugman, who was an advisor to President Clinton (and now claims President Obama among his adherents)....
Choosing Our Reality
An optimist expects the best possible outcome and dwells on the most hopeful aspects of a situation. He or she believes that this is the best of all possible worlds, the universe is improving, and good will ultimately triumph over evil. An optimist believes no one ever ruined their eye sight by looking at the bright side of life. Research on Emotional Intelligence, Attribution Theory (see Martin Seligman's book outstanding book Learned Optimism), and related fields show that optimists not only go further in life, they also have a much better time on the trip. Optimists are generally healthier, happier, and leaders in their fields.
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