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Lesson #3: Put Yourself in Your Customers’ Shoes
Hindsight is 20/20. Looking back on the success – or lack thereof – of his first Subway store, DeLuca acknowledges that his biggest mistake was its “crummy location. In February, the store was doing so bad that we were thinking of closing up.” But together with his partner, Buck, the pair decided to try something even more eccentric: they decided to open up a second store. “We talked ourselves into building the second store,” says DeLuca.

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24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America
Book Review -- 24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America – Rebecca Smith, John R. Emshwiller; Harper Business Division of Harper Collins Publishers, 10 East 53rd Street, NY 10022, www.harpercollins.com/imprints/harper_business; Aug 2003; 390 pps, $25.95
List the Basics for Making Any Sale
There is a Ford Mustang for sale down the street. I've driven by it several times. It's a 1966 . . . or maybe a 1967. Every once in a while I stop in the middle of the street next to the car and look at the sign. All it says is "For Sale: $4000 obo" and the phone number. This tells me very little of what I need to know about the vehicle. It gives me no reason to call. No matter what you are trying to sell, and everyone is selling something, you need to provide the basics of your product or service.

Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
“If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey,” says White. “On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight.”

Message from the Meltdown
In the wake of our financial mess, people from Wall Street to Capital Hill to Main Street are asking: What happened? With the help of 60's parody songster Alan Sherman, CBS's 60 Minutes and some self evaluation, I share a different perspective with a lesson you can apply. What personal development insight can we gain from this mess?
How to Stop Knee Jerk Spending
If I was out street shopping and saw something new that was on special offer, I would buy it immediately with my credit card. If I was out street shopping and saw something new that was on special offer, I would be boring and totally ignore it. If I was out street shopping and saw something new that was on special offer, I would buy it later in the week with cash.

Commercial real estate lenders optimistic in 2010
Commercial real estate lenders talked about the coming year and reflect on the past year at the annual Mortgage Bankers Association Convention in Las Vegas. Most conversations about 2009 were brief, and not very uplifting, but the outlook for 2010 was extremely optimistic. Money from Wall Street to Main Street is piling up and poised for investment.
How to log on to your computer if your password expired or forgot?
Windows password is the entrance to log on to your computer. Although it is secure and protects us from illegal invading, it is boring because it could be forgot or expired. When this happens, you must reset your password before you can log on your computer.
A Great Way To Tug On Your Buyer’s Heart Strings
Funny enough, most buyers are much less concerned about everything else once they enter a sparkling entrance. This is part of the psychology of the deal that I teach my joint venture partners. Believe it or not, psychology plays an important role in real estate investment as well.
Taking Your Business' Marketing In Your Own Hands – and Winning
At a time when Washington and Wall Street seem to have little or no connection with Main Street Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. It’s more important than ever for you to reach your target market and build a bridge between you and your customers. While those around you are trying to figure out what to do, or are looking at Washington or Wall Street for answers, you can take your business’s marketing matters in your own hands – and soar!
Inflatable Arches Add Fun to Cause Based Racing Events
When you need an entrance – or an exit – custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your sponsors get great exposure at the event and in the media.
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