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It Doesn’t Take Much
A true story about how little it takes to make a big difference. A life changing experience of Brad Anderson, Service Manager for Southeast Industrial Equipment Charlotte NC.

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24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America
Book Review -- 24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America – Rebecca Smith, John R. Emshwiller; Harper Business Division of Harper Collins Publishers, 10 East 53rd Street, NY 10022, www.harpercollins.com/imprints/harper_business; Aug 2003; 390 pps, $25.95
List the Basics for Making Any Sale
There is a Ford Mustang for sale down the street. I've driven by it several times. It's a 1966 . . . or maybe a 1967. Every once in a while I stop in the middle of the street next to the car and look at the sign. All it says is "For Sale: $4000 obo" and the phone number. This tells me very little of what I need to know about the vehicle. It gives me no reason to call. No matter what you are trying to sell, and everyone is selling something, you need to provide the basics of your product or service.

Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
“If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey,” says White. “On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight.”

Message from the Meltdown
In the wake of our financial mess, people from Wall Street to Capital Hill to Main Street are asking: What happened? With the help of 60's parody songster Alan Sherman, CBS's 60 Minutes and some self evaluation, I share a different perspective with a lesson you can apply. What personal development insight can we gain from this mess?
How to Stop Knee Jerk Spending
If I was out street shopping and saw something new that was on special offer, I would buy it immediately with my credit card. If I was out street shopping and saw something new that was on special offer, I would be boring and totally ignore it. If I was out street shopping and saw something new that was on special offer, I would buy it later in the week with cash.

Commercial real estate lenders optimistic in 2010
Commercial real estate lenders talked about the coming year and reflect on the past year at the annual Mortgage Bankers Association Convention in Las Vegas. Most conversations about 2009 were brief, and not very uplifting, but the outlook for 2010 was extremely optimistic. Money from Wall Street to Main Street is piling up and poised for investment.
Virtual Accountability Partners
In this world of online living, meeting friends – or even mates – online is no longer outside the mainstream. We make little distinction between online buddies and those who live across the street. And we often feel more connected to these virtual friends than we do with the people we encounter in person. It makes sense to reach out to your online connections when looking for an accountability partner.

Is PR Marketing? Is Marketing PR?
Public Relations is the most ambiguous term in the English language. Ask a person on the street, and they would say it's like advertising, promotions or selling. But is that really what PR is all about? Is it the same thing as marketing, or is it a separate entity? Here is what we can tell you.
Taking Your Business' Marketing In Your Own Hands – and Winning
At a time when Washington and Wall Street seem to have little or no connection with Main Street Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. It’s more important than ever for you to reach your target market and build a bridge between you and your customers. While those around you are trying to figure out what to do, or are looking at Washington or Wall Street for answers, you can take your business’s marketing matters in your own hands – and soar!
Seller Financing your business (PART 3 of alot of parts!) Avoiding the Risk in \"being the bank\"
Avoiding Risk While Inviting Reward: The 5 Guarantees of Seller Financing (this articles covers the first “Personal Guarantee” Risk is a part of every business venture. From Wall Street to Main Street, you never have the finality of a “guarantee,” but at least in this investment it comes with a personal guarantee – as well as five other types of personal or professional collateral – or (that) and virtually guarantees that your money is paid to you.

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