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What Makes a Press Release Newsworthy? It's all in the news angle.
Here are 10 common news angles that public relations professionals use to write a press release that newspapers actually want to pick up.
Another 15 Press Release Writing Tips For More Publicity
Press release writing doesn't have to be difficult. Following these 15 press release writing tips should make it much easier for you.

Other strong news Related Articles

Are You a Leader, Manager or Both?
Much has been written about leadership – what it is, what it isn’t, how to be better at it, how to be the best at it. In today’s world, where the pace of change is so great, where the slightest mistakes make headline news, where only the best of the best truly survive, the role of the leader is important to understand. Strong leadership is critical for business success. The difference between a manager and a leader, although sometimes subtle, is extremely important. A successful organization requires both strong managers and effective leaders.

How To Strategically Use The News To Identify Create New Business Opportunities
Fortunately I am a very avid reader and follower of “the news.” I pay special attention to the business sections of various media and look for trends, and opportunities within the articles that are printed there. I have made a commitment to stay abreast of business news and can tell you that this has been a key strategy for my marketing efforts over the years. You may say to me, “So What?” Well I can tell you that business opportunities for consultants and others are out there if you know how to identify them. I also know that most consultants do not use the news because they never used some strategic thinking to connect the events in the news to potential business. I am saying to you that once you know what to look for in the news, the opportunities will become apparent. And then those opportunities must be acted upon.

More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
Overcoming Barriers and Obstacles
There will always be barriers and obstacles between where you are right now and where you want to be. If your desire is fairly strong, you will definitely get started on it. You will probably spend a lot of money and time on it, too. You may even get most of the way there. However, the day you encounter a barrier or obstacle that is bigger than your desire, you will be stopped. That's the bad news. The good news is that there are no barriers or obstacles that can stop you when you are pursuing a Core Desire. The obstacles you encounter may be intimidating, they may slow you down, they may be difficult, they may hurt like crazy- but they won't stop you if you focus on your Core Desires. When you are less than wholehearted, you are easily derailed.
Website Marketing Tips - Build It and They Still May Not Come
Building a web site is no longer a newsworthy event. But having one, even a tricked out one with all the bells and whistles, may be a non-event if you aren’t working hard to raise your site’s visibility in a crowded marketplace. Website Marketing Tips: If you don’t have top search engine placement and a strong social media network working on your behalf, you are invisible. The good news is: It’s never too late to start. The bad news is: Nothing will happen until you make it happen.

Staying Current and Adjusting in the Retail Business
In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

Three secrets of how to use press releases to promote your business or web site.
News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook. Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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