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studies books Tagged Articles
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Top 10 Secrets of the Marketing Process
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| If my previous post confused you, it's because of the difference between tactics and innovation. Try these 10 ideas to get you started down the path of scientific marketing tactics: |
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Other studies books Related Articles
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Get This Book
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| I scan a lot of books to find out if anything in them might be useful to you. Most of them are library books, and after scanning, the measure of how useful a book will be to you is the number of bookmarks I've placed in it. |
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Top Ten Leopard Tips
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| Here are the top-ten Leopard tips from my friends, Adam Engst et al, at Take Control Books. They’ve already released five ebooks to help people upgrade to Leopard. These books cost either $10 or $15, but you can save 30% if you buy all five. Take Control publishes minor updates for free, so the authors can revise their books on the fly. |
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How To Write Better AdCopy
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| Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on
copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those
copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
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Top Ten Myths of Entrepreneurship
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| This is a guest post by Scott Shane as a follow up to his entrepreneurship test. He is the A. Malachi Mixon Professor of Entrepreneurial Studies at Case Western Reserve University. He is the author of seven books, the latest of which is The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them:
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It’s All About PR
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| You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. Online at amazon.com, there are 2.5 million books. Somewhere in your mind, dimly, you knew that, but nothing drives it home so much as walking into a bookstore and seeing rack upon rack of beautiful books and then you go find your section and see all the racks of beautiful self-help books and then... |
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A SHARPER MIND/BRAIN --(To Reduce Stress Level)
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| Many studies have underlined the importance of exercise in reducing stress level. Studies also show that aerobic exercise is an excellent way of keeping our brains young and healthy. |
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Take Advantage of Eye Tracking Tests
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| Sure, eye tracking studies designed specifically for your web site could cost you tens of thousands of dollars. So, until you’re ready to spend that kind of money, you might want to take advantage of data garnered from studies of other websites.
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Writing Your Own Obituary
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| Those of you who are consistent readers of this regular offering, realize that I rarely recommend specific books. Instead, I encourage people to read those books that will help them in the pursuit of their own passion. However, recently I have completed both of Tom Brokaw's books dealing with the Depression and World War II era-The Greatest Generation and The Greatest Generation Speaks.
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Is there still a use for case studies in PR?
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| PRs have continually expressed the importance of case studies in PR, especially one that is well written and impactful. But as media is constantly evolving, is there still a need for case studies in the PR mix? |
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Who are the most mentally tough and resilient in the face of work and life stress?
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| Recent studies have explored the answer to this question for working women and men in many different industries. The studies used a validated set of scales measuring stress, mental toughness,coping, lifestyle practices, Type A behaviour, social support and happiness. |
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