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Analyzing Competitive Ad vs PR Spending
Measuring the effectiveness of your PR process is not a simple task, especially if you don't have the budget for PR-coverage subscriptions. Just as challenging is demonstrating that your organization is better than the competition with leveraging PR to save on ad spending. Read our Ad/PR Spending Guide to start tracking your media coverage and benchmark your ad/PR-spending ratio against your competitors.
Most of the Time Talent's Not Enough
You're a talented writer, designer, speaker, consultant, coach, salesperson, but doors aren't flying open for you. Why not? Talent, I'm afraid, is assumed - a lot of people have talent. It's the price to get into the game. Talent, married with creativity, however, is how you get out of the cheap seats. (In fact, creativity will allow you to get places with lesser talent than others - oops, potential self indictment)
The Knives Your Sales People Should Have
In December, I wrote a post titled Give Your Sales People All The Knives. While I let you draw whatever conclusions you wanted from the post, I thought I’d follow through and give you a little more detail about what I meant by the statement.
How to sell stories into journalists - hints and tips
Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process.
10 ways to get business when bootstrapping
When bootstrapping a business - resources are usually limited. So here's a 10-point guide on stuff that's worked for me, and might just work for you as well.
How Do I Make Money Online?
If you're curious about how to make money online, you've come to the right place! Here at the Tamin Web Host, we've been teaching people how to make money online for over a decade. Our students have built and grown profitable Internet business with little or no up-front investment and thousands of them now make money online with very little effort.
3 Great ways to maximise the articles you buy from an Article Writing Service
Most people who subscribe to an Article Writing Service will use their articles on a blog. They cut and paste them into whichever blog they think the content might be useful for. There are so many more ways to make use of these articles and here are three good ones.
Fear of Marketing - How to Prepare for Marketing & Sales Without Feeling Like a Used Car Salesman
Do you have a fear of selling and marketing? Does it make you feel like a low-life used car salesman? This article will help you get the right ‘marketing mindset’ so you can focus on value for your customer and be a solutions provider.

Website Usability – what does it mean for your revenue?
The true test of any marketing effort, whether online or otherwise is this: did it produce the desired outcome? Did revenue, leads, downloads or whatever your goal is increase as a direct result of this effort?
5 Must Dos To Grow Your Business Using Email
Few mediums come close to matching email marketing's ability to grow sales and customer relationships. However, doing effective email marketing is hard - VERY hard. If you're a small business using or looking to use email marketing, here are 5 key things you should know.

Free Sales Content - Use at Your Own Risk
I can't count and may not even know about all of the portals now on the web that feature subject matter experts, content, free downloads, articles and tips from people like me. It's generally a good thing, at first, until someone like me loses control of his intellectual property - the articles I write.
How To Build Your Mailing List
Building up your mailing list is often a challenge, no matter what type of a business you are involved in. Of course, especially if you are involved in an online business, building up your email mailing list is going to be imperative to you if you are going to make money online. Although building up your list is not always the easiest thing to do, with these helpful tips, you'll be able to build up your list more quickly.
Online Business Ideas - How Information Products Make You Money
With so many online business ideas available on the internet it can be difficult making the right choice. Selling information products provides the opportunity to start an online business easily and generate profits fairly quickly and could be just the idea for you.
Tips on Writing Auto-responders with PUNCH!
Auto-responders are a business's best friend. Before we cover tips on writing fantastic auto-responders, here is a quick recap. What exactly is an auto-responder? Think about when you meet someone and you ask them "How are you?" Most times the automatic response is "Fine thanks". People don't even think – the answer just automatically comes out. Now – transfer this to your computer. Most people are aware of the "sorry I am holidays so can't answer your email" type of autoresponder email. You know the person is not there answering their email – the computer does it automatically. This is the most basic sort of autoresponder – one email triggers one response.

Tips on Writing Headlines
Headlines sell. Take a look at any magazine front cover and you will see a stack of headlines enticing you to read further. The evening news bulletin – you hear headlines at the top of the news before they go into content. Direct mail – the headline is the difference between reading and binning your letter. Email – the subject line will determine whether or not your mail gets opened.
Get Ready For Your Membership Site
Starting a paid membership site can seem deceptively easy, but many site owners are soon disillusioned and disappointed by how much work is involved. The secret is to set the appropriate expectations, and prepare for your membership site to meet those expectations. This is not just about lowering expectations! It's about knowing the right priorities for your site before you build it.

Other subscriptions Related Articles

WHAT IS YOUR TIME WORTH TO YOU?
Excerpt: The following is a true story. For starters, I like to answer my own phone for the purpose of studying the phone and sales skills of the person who is calling me. About three weeks ago, I received two calls from the same, large financial newspaper and both people were trying to sell me subscriptions over the phone. We'll call this paper the DUM Daily Paper.

Email Etiquette - Is the Money Really in the List?
There's so many email subscriptions I have for different marketers. I read some, but not all. One thing I notice a lot is that there seems to be too much promotion and not enough information. I like to get information and learn new things on how to build and grow my business. I don't want to be sold to every time I read their emails. There needs to be a balance of information and promotion when you send out your newsletter to your list of subscribers.
How to Get Attention with Your Direct Marketing Mailers
Today we’re bombarded with all kinds of mail: bills, junk mail, magazine subscriptions and notes from family and friends. And we all sort it in a similar way…into priority stacks of the good, the bad and the ugly!

Develop The Relationship With Your List - Be A Better Communicator
Communicating successfully with your list, no matter the size, is the key doing business online. Managing subscriptions and unsubscriptions, checking bounce rates, being able to monitor open and click through rates are also as important.

Analyzing Competitive Ad vs PR Spending
Measuring the effectiveness of your PR process is not a simple task, especially if you don't have the budget for PR-coverage subscriptions. Just as challenging is demonstrating that your organization is better than the competition with leveraging PR to save on ad spending. Read our Ad/PR Spending Guide to start tracking your media coverage and benchmark your ad/PR-spending ratio against your competitors.
How satisfied are we with our service providers?
MaCorr Research has recently conducted a study to better understand consumer satisfaction with subscription based industries. Traditional newspaper or magazine subscriptions, along with emergency car services, enjoy the highest consumer satisfaction, while cellular phone and cable or satellite TV service providers have noticeably lower level of satisfaction among subscribers.

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