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Business Survival in 2009
While many companies are struggling to reach their goals (many adjusted to reflect the times), there is a subset of organizations that are growing. Three based success factors: Value, Sales and Accountability.
The Trouble with Beta Invites
I get a lot of invites to trial new beta program/services/products, etc., and I only have time to try a subset of them. It amazes me, however, how many people invite me to try something, without actually having a succinct, benefit-driven way of telling me why I should bother.

Nearly infinite
Infinite isn’t what it used to be. There used to be an infinite number of stars, and probably an infinite number of kids in high school who didn’t like you very much, but that was about it when it came to a typical human being’s interaction with the uncountable.
Defining Your Target and Niche Markets
Defining your target and niche markets is the key to understanding how your business can deliver the greatest value to your customers and prospects. This article provides strategies for uncovering and defining your niche market areas.

Why is Selling So Difficult?
Wouldn't it be nice if selling was as easy as most salespeople treat it? You would just come right out and say what you're selling, tell prospects why it's important, explain the features and benefits, tell them what it costs, and make the sale. After all, that's how we did it in the 60's and 70's. It's so easy. It's so logical, it's so ineffective. Why is selling so difficult? I have a number of answers....
Self-Starters Can Make Terrible Managers
There is nothing less common than sense. Self-motivated people are a minority. Self-motivated people find it quite challenging and unnatural to motivate others. While the correct training can turn some self-starters into top leaders, barriers and pitfalls need avoidance.
Leading Leaders
Dr. Paul Hersey probably best described the phenomenon of leading other leaders in his work on Situational Leadership. Dr. Hersey clearly identified different skill sets related to managing and leading people based on their skill set and based on the particular leadership situation. His groundbreaking work identified some of the possible disconnects when leaders utilize the same skill set to manage leaders as they do when they supervise entry level workers. In his model, when leading leaders, you can no longer be directive, use a cookie cutter approach and overly define the process details and steps.
Productivity Management 555 for Today
I wrote this advice for my son as he entered his first management job, as a managing editor of an e-zine. Shortly it went under in the dot com bust, but the content is still sound.

INCONCEIVABLE! – 7 MISCONCEPTIONS ABOUT PROFESSIONAL SERVICES LEAD GENERATION
By Mike Schultz and John Doerr Vizzini: Inconceivable! Inigo Montoya: You keep using that word. I do not think it means what you think it means. - The Princess Bride As service firms begin to awaken from a long recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping-up your outbound marketing, your first step should be to re-examine your firm's thinking about what works and doesn't work. Consider the following seven service lead generation misconceptions. Destroying these myths can lead to more production and better return-on-investment for your marketing time and dollars.

How To Build an Online Business Out of Thin Air
So you want an online business but you have nothing to sell. Did you know that you can use online wholesalers to build your online business? This article is actually a continuation of my article “Your Online Business-Multiple Streams of Income and Where To Get Them.” In this part online products are the focus.
Back down to Earth after the boss returns
The scenario: Your immediate supervisor is returning to the job after an extended leave. It means you will no longer be the acting department head and will have to revert to your former second-in-command status. How do you make the adjustment in terms of your ego and desire for responsibilities? Instead of viewing this situation as a step back, view it as a step aside, with potential for two steps forward from there. Keep your professional future in mind by concentrating on the few areas outlined below.

Other subset Related Articles

How different do you want to be Defining your personal brand
This question has been debated for years in corporate and product marketing circles. Should a product or business segment have its own unique and independent brand, or should it be a subset extension of the larger corporate or market segment brand? To veteran marketers the former is called the P&G model, referring to Proctor & Gamble’s long standing policy of uniquely individual product brands. The latter is demonstrated in many business models and often referred to as “integrated branding”. Both have their pros and cons, and for the individual developing their personal brand, both models should be considered.
Pay Per Click Marketing Overview
Pay Per Click (PPC) Marketing is a subset of Internet Marketing. It is a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. Paid Search, as it's also called, provides extra exposure for your website, rather than having to rely on the organic results of search engines to provide online visibility. PPC marketing delivers a number of benefits that begin the day its implemented.
The Trouble with Beta Invites
I get a lot of invites to trial new beta program/services/products, etc., and I only have time to try a subset of them. It amazes me, however, how many people invite me to try something, without actually having a succinct, benefit-driven way of telling me why I should bother.

Business Survival in 2009
While many companies are struggling to reach their goals (many adjusted to reflect the times), there is a subset of organizations that are growing. Three based success factors: Value, Sales and Accountability.
Cloud Computing
The most talked about term these days. Though the term is a couple of years old but needs a simpler definition. Marketing students and executives do not make an effort to take a step forward in understanding the term because of it being a part of conversations among software geeks. Marketing, oops - Business and Technology being a subset of each other in the current era, the game becomes even more interesting when we club the two and see wonders happening. If you are a marketer, tech geek or an entrepreneur with no interest in the former two - you need to know what is cloud computing. I will try to put it in complete layman lingo...
Lead Generation Best Practices: Agree on Lead Definition
  • Sales and marketing must agree on the criteria for a lead to be qualified for hand-off.
  • Ideally ten criteria including the traditional BANT subset will be addressed.
  • Consider SiriusDecisions' lead categories of MQLs, SALs and SQLs.
How To Increase Sales Performance
Sales is actually a subset of the company's overall marketing effort - it's the primary tool through which a business finds its customers (just as Customer Service is the subset of marketing activities responsible for keeping those customers). When revenue lags, the marketing manager (or entrepreneur) has to look first at how to increase sales performance. And it turns out Sales has its own lesser-known set of 4-P fundamentals: Planning, Prospecting, Presenting, and Paperwork....
Pathways and Pitfalls to Clarifying and Living Personal Values
Develop a comprehensive list of all possible personal values. Now rank each one as "A" (high importance), "B" (medium importance), "C" (low importance). Review your A and B values. Are there any that you feel are essentially the same value or one is an obvious subset of the other? If so, bring them together and rename it if necessary. Rank order the remaining list from highest through to lowest priority. You should now have your top five core values. Focusing on your core values: o Ask yourself whether these are your true, internal "bone deep" beliefs or an external "should" value. These are very tough questions to answer. We often don't recognize a lifetime of conditioning that has left us with other people's belief systems. Replace any "should" values with your own.

Zombies or Talking Heads: Matching the Message to the Trainee
Elearning is a subset of marketing communications, and requires the same discipline of matching target consumer behavior with the message to increase adoption rates. So, just like an advertising campaign, before launching an elearning program, know your target demographics and their preferences to determine your best thematic approach to assure the stickiness of your message: zombies, talking heads, or an interactive approach.

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