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Lesson #2: Use Secrecy to Seduce Your Customers
Throughout Warner’s entire career, he has granted just three interviews with the media, this despite being one of the wealthiest men in the world. Does he really value his privacy that much? Or rather is it yet another weapon in Warner’s chest of arms that works to further lure in the unsuspecting customer and make his products irresistible?

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The Snapshot Survey Quick Affordable Marketing Research for Every Organization
Book Review The Snapshot Survey Quick, Affordable Marketing Research for Every Organization Lloyd Corder, PhD; Kaplan Publishing, 30 South Wacker Drive, Chicago, IL 60606, 800.621.9621, www.kaplanpublishing.com; February 2006, ISBN 141950696X, 288 pages, $22.95

Million Dollar Mailing
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The Power of the Pitch
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The Positive Power of Saying "NO"
Niquenya D. Fulbright, a Chicago area executive life coach, professional speaker and corporate trainer, examines the subject of setting boundaries in the workplace. She identifies some reasons why business professionals have trouble saying "no" and identifies why it is important for them to do so.
Taking Beanie Babies to the Bank: Warner’s Company Takes Off
Back in the U.S., Warner was now in search of the funds he needed to start his new venture. He placed a mortgage on his small suburban home and also set aside the $50,000 inheritance he had received after his father’s death in 1983. That, in addition to his life savings from his six figure income at Dakin gave Warner enough to found Ty Incorporated in 1986.

Success - Something To Chew On
Even if you aren't a connoisseur of chewing gum, you'll find something to chew on in this short story: One day, Mr. Wrigley (of chewing gum fame) was traveling on a train between New York and Chicago. His traveling companion asked him why he continued to spend so much money on advertising and publicity.
Chicago "Street Food"
We road tripped to Chicago to forage for top notch Deep Dish Pizza, Italian beefs and Chicago hot dogs. We found some fabulous food and some very helpful new friends. Read on to find a couple of places to stay away from.
••••••> SEO, SEM Online Marketing at ASCII Success Summit
On June 3, 2010 David S. Josephson, the CEO and Founder of Wall Street's GetMeOnTop participated in the very successful Chicago ASCII Reseller Success Summit.
Rallying a Revolution: What We Can Learn From The Chicago Blackhawks
Whether you’re a hockey fan that was rooting on the Flyers or the Blackhawks this week – what the Chicago Blackhawks have done to turn around their franchise in 18 short months is nothing short of staggering. Just think if your business had faltering success… since 1961. Your clients no longer show up, having lost all enthusiasm for you and your brand. It sounds like the perfect opportunity to throw in the towel, call it a day, and cut your losses. But what if you decided that instead of giving up, it was time to reignite the passion that your clients and supporters once had for your business, and reclaim the success you once had? Could you take the lessons taken from the Chicago Blackhawks franchise and rally a revolution around your business?
The Turkeys We Send To D.C.
You've heard the old joke, the one they tell every year at this time: "Know why they aren't having Thanksgiving in (Chicago)? They sent the turkey to Washington!" Usually, the quip refers to the president - any president - but lately, all the elected federal officials from both parties have been particularly turkey-like....
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