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Want an Effective PR Campaign? Write the Book
The “book” is the key to establishing a lasting leadership position that delivers significant benefits, from frequent media interview requests, oftentimes paid speaking invitations, etc

Other successful marketing communications Related Articles

STRAIGHT TALK ABOUT PUBLIC RELATIONS FEES, SERVICES
A frequently published author on management, marketing and communications, Andy Marken, president of Marken Communications Inc., strips away the rhetoric and mystery that often surrounds the public relations field and discuss the art and science of PR efforts and activities in terms corporate management understands... price/performance and return-on-investment.
How To Know If You Are A Strategic Marketing Communicator, According To Your Strategic Thinking Business Coach
Competition in the business world requires sound strategic thinking and planning. And one application of those strategic tools is in business marketing communications. And Your Strategic Thinking Business Coach believes that strategic thinking and planning need to be done before developing or recreating any marketing communication. For example, it is important that you take time to think about what role your marketing communication will play and how it will help you achieve your strategic marketing goal(s). If you think and plan your marketing communications in a strategic manner, you will be able to make a more educated, more informed, and strategic decision about each of your marketing communication tools.

Bridging the Gap Between Sales and Marketing
This article discusses the importance of bridging the communications gap between sales and marketing. This point can not be overstated . . .in fact, it can be blamed for many failures in both divisions. It is imperative to all businesses to have solid communications between the two divisions -- and goals that work in tandem with each other. Doing this can spell success for your business.

Improve Your Communications by Taming those 800-Pound Elephants
With time demands, constant interruptions and continually conflicting priorities, business communications is challenging enough. And when you have an issue or a personality involved that you cannot directly speak to, but can only tiptoe around the "elephant in the room", any attempt at communications may only get you more off track and cause more harm than good. With a few communications tips you can learn how to tame those 800 pound elephants and create more effective communications that improve your work relationships and help you get the job done.
How to Escape Corporate America
Pamela Skillings is the founder of Skillful Communications, a career and communications consulting firm in New York. Previously, Pamela spent more than twelve years as a marketing executive for companies including MasterCard International, Morgan Stanley, and Citigroup. She recently published a book calledEscape from Corporate America: A Practical Guide to Creating the Career of Your Dreams.
The little agency that lost its soul
I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.

Making the Most of Your Marketing Communications
Making the most of your marketing communications means getting the maximum return-on-investment for your marketing dollars. This article will show you how to accurately target your potential customer, develop alternative marketing channels to offset traditional advertising and PR, and provide five tips for maximizing your marketing communications budget.
The Biggest Party on the Internet is Going ON, Is your Business IN?
Social network marketing can be described as an existing element of organizations' integrated marketing communications strategy. Integrated marketing communications is a notion organizations abide by to interact with their intended markets.

Business Blog Step 22 - General Advice
If you organise and use your business blog correctly then you will be amazed by the results it can produce for you, though this will be dependent on the work that you are able to put into it. Like any marketing and communications tool, the better use you make of it, the more successful it will be – by following the points below, you should be able to make sure that all the time and effort you are channelling into the blog is being used to positive effect.
How to deal with problematic salespeople
Let me share a story with you to help answer your question. I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.
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