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Don't Make The Cutback Mistake
Things to do when your market is slow to increase your sales and profits.

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The Cookie Connoisseur: The Early Years of Debbi Fields
“I was really happy being a housewife,” says Debbi Fields, founder of Mrs. Fields Cookies. “I was proud to be there for my husband, but it did not necessarily make me feel great.” Longing for something more out of life than being just a mother and a wife, Fields turned her lifelong passion for baking into a multimillion dollar enterprise that has continued to attract a loyal following throughout the U.S. She did not have a business degree or the support from her family, but what Fields did have was a dream.

Cooking Up a Storm: Fields Opens Up Shop
After realizing how unsatisfied with her life she had become, Fields decided something needed to change. And, she knew instantly what it was. “In that room, that evening, I made a decision that I was going to go into the cookie business,” says Fields, “that that was my calling, that that was what I could do best.”
Lesson #5: Stop Doing What is Not Working
When Fields opened up her very first store, she was excited. She had finally created a solid business plan and found a banker that believed in her. On the store’s first day of business, Fields’ husband questioned her about her long-term financial objectives, but Fields was so excited to finally be in business, she dismissed him. “Oh my gosh, Randy,” she told him. “You know, I’ve got an annual goal. I’ve got monthly plans. But today I just want to get started. I just want to open up the store.”

Simplicity and Start-up Alchemy: An Interview with WordPress Creator, Matt Mullenweg
Shame on me. I don’t know how to code. I should, but I need to get my Indonesian and Arabic fix before I can tackle Python and Ruby on Rails and Sugar-Coated Sugar Bombs. That is part of the reason that I love WordPress, the blogging platform this blog runs on. The simple-to-use and open-source WordPress, or WP, is a favorite of diehard bloggers, and its 22-year old lead developer, Matt Mullenweg, is #16 on The 50 Most Important People on the Web list by PC World. Damn. That’s bad-ass.
The Media Personality and British Entrepreneur, Alan Sugar Started From Meager Beginnings
Sir Alan Sugar is best known for being the host of the British version of America's popular The Apprentice reality television show. However, most of his wealth comes from his founding of Amstrad, a multimillion dollar electronics firm. This is not how Sugar started out in life. In fact, Sugar comes from meager beginnings. Some people wonder how this man became so successful.
Sir Alan Sugar Begins to Build a Dynasty
Sir Alan Sugar did not begin his life on top of the world, he had to push and claw his way there. One of Britain's top businessmen, Sugar started out by selling car antennas, electronics out of the back of a van, but would build one of the largest electronics companies in Great Britain. People sometimes wonder how that business got started.
Lesson #1: Always be Selling
Sir Alan Sugar did not develop his marketing techniques by chance, he began noticing what people needed at an early age. In an interview with the Daily Mail in 2009, Sugar was quoted as saying, “I came from an environment where I had to succeed. Kids today are not as hungry as I was. They don't understand how tough my generation was.”
Lesson #2: Negotiate to Make More Sales
Sir Alan Sugar had to learn how to negotiate from an early age. The skills came naturally to him when he was only 12-years-old and working in a bakery on Saturday mornings. Sugar claimed later in his autobiography that those negotiating skills learned in his early jobs made him an “all-rounder” in business.
Lesson #4: Price Points Make You Money
Sir Alan Sugar developed an easy formula for the company he started in 1968, Amstrad. That formula would be called “price points.” It was so popular that several industries still use it today. This formula innovation would make Sugar say about himself, “I don't think too many people would want my job. I'm a bit of a Nutter.”
Lesson #5: Gain Experience in Your Trade
“Entrepreneur is not a word to be used lightly, and it’s certainly not something you call yourself. It should be a term used by a person when describing another’s abilities,” Sir Alan Sugar said in his autobiography. Sugar believes that people are born to be an entrepreneur or they are born to do something else.
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