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A story of inspiration and action for marketers
I love the John Jackson wakeup call in the morning in our business. Some of us need coffee, tea whatever it takes to perk you up first thing in the morning. For me it is the cup of leadership .This morning was no different except we all witnessed John tell a very heart rendering story about his dad who passed away 11 years ago and he became very emotional at one point as he fondly remembered his dad. There were many lessons to be learned from this story and I will share a few of the highlight moments of that call with you.

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What is "sustainable growth"?
Everyone wants growth. Even if individual approaches vary - in strategy, style, culture or speed - few directors really want to see a reduction in revenue, and fewer want a reduction in profit. We all want more: even when our aspirations have evolved to include a "triple bottom-line" of "people, planet and profit". There are certainly some independents who want to work fewer days per year. Even they however still want to achieve more in those days that they do work, and wish to secure their future pipeline of customers. Before exploring the benefits of sustainable growth, let's begin by understanding what "sustainable business growth" actually means in practice. We can summarise this in nine key characteristics:

Behavioural Intelligence – Summarising is Your Best Friend
Behavioural Intelligence means making conscious decisions about your next behaviour and not being ruled by your impulses, instincts or emotional reactions. This is the discipline and skill of the professional influencer or negotiator. If there is a general rule to be followed it is “Slow Down”. If there is one behaviour that I value above all others in negotiating, influencing and building relationship it is Summarising. Research shows that the best and most successful influencers and negotiators summarise twice as
What you can learn from Mickey Mouse to grow your business
A few years ago I had the opportunity to go to Disneyworld in Orlando, Florida and was amazed at the efficiency, professionalism and marketing strategies used to make the customers experience an unforgettable one. That day has stayed with me and I have shared the simple and effective strategies with clients many times since my visit. In this article I summarise the four key things Disneyworld do exceptionally well in engaging their customers and delivering a quality product. These practical activities any business can do, take a minute to see what you can adapt into your world with these four activities.

The Impact of Social Media on Online Dating, Dating Agencies and the Singles
The rise of social media and its growing impact have more bearing on businesses which operates on "online connectivity" especially the online dating sites. To avoid a long-drawn discussion, I summarise the different effects on online dating sites, dating agencies and the singles with the following:
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