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Discover How “New Marketing” is Required to Survive and Thrive in Today’s Economy
Have you found yourself thinking "Whay is this marketing I'm doing not working like it used to?" What more and more people are realizing is that what used to work in the Old Marketing Age no longer is effective.

Having an opt-in list is not easy, it is hardwork but with some relieving advantages too.
But to build an opt-in mail list has to be focused and effective in truly capturing the desired target. Take a look at these 10 Quick Easy Steps to Building A Highly Targeted and Responsive Opt-in List.
Telling an Authentic Story About Your Brand
Story telling can be a powerful marketing tool for your small business. Communicating stories about your company history, people, culture, services, etc helps customers identify with your brand. Seth Godin, a popular marketing author and blogger, made a great comment about story telling during a recent teleseminar - part of the virtual book tour for "Meatball Sundae - Is Your Marketing Out of Sync?". He said "telling an authentic story starts by living an authentic story." It seems like a simple concept...

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Will You Survive the NEW Competition Four Ways to Win Customers Every Time
There I said it — the dreaded “C” word. Most people fall into one of three reactions when they think about facing competition: 10% of them go weak in the knees and would rather pretend it didn’t exist, 10% relish competition like it was an ice cream sundae, take a spoon and run with it, and the remaining 80% well… they’re in the middle unsure which way to go. They wait for something to happen —something outside of themselves to cause them to stand up and win or lie down and let the prize pass them by. Where do you fall when it comes to competition?

Telling an Authentic Story About Your Brand
Story telling can be a powerful marketing tool for your small business. Communicating stories about your company history, people, culture, services, etc helps customers identify with your brand. Seth Godin, a popular marketing author and blogger, made a great comment about story telling during a recent teleseminar - part of the virtual book tour for "Meatball Sundae - Is Your Marketing Out of Sync?". He said "telling an authentic story starts by living an authentic story." It seems like a simple concept...
A Website Without Video Is Like...
Do you like Jell-O? It's okay I guess; I mean it's not a hot fudge sundae is it? But if you add a little whip cream, then my friend you've got something worth calling dessert. My question to you is, does your website have that something extra, that dollop of whip cream on top that says, "oh mama let me at it," or does it just lie there squirming in your dish with the sound of Peggy Lee's voice ringing in your ears, "is that all there is?"
GOOD CUSTOMER SERVICE
I could just tell by the look of them they were going to be difficult. There were going to want to split their meals, order a half salad, half French fries. They were the type that when they ordered a strawberry sundae it they would make some ridiculous request for a dab of whipping cream. Not a dollop. And God help her if one of them orders a milkshake. She’d be at the milkshake maker up to her elbows in chocolate ice cream.
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