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Who answers the phone?
The new rules mean that the most valuable marketing event is almost always an inbound phone call.
Don't Just Think PR, Do PR
It’s hard to make the decision about HOW to promote your business. With so many options, it’s easy to revert back to the classic advertising, sales promotions or direct sales. To really connect with your customers, however, you need to take that next step. That is, don’t just think PR, do it!

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The Next Hill To Climb
I recently received an interesting letter from one of our subscribers, quite complimentary. He pointed out that he particularly enjoyed one week's edition of the newsletter having to do with success. Then he elaborated on the fact that he has achieved so many things--God has been really good to him--and his question was, "I guess it's like winning the World Series or the Super Bowl. After you have done that, there simply isn't a Universe Series or a Galaxy Bowl to win. When you are on top, how do you find a bigger hill to climb? Or do you?"
The Everyday Life of a Super Work at Home Mom!
If you’ve encountered her on the street, in the grocery aisle, or at school in a parent-teacher meeting, then you’ll know her immediately. She’s the one who doesn’t seem to get tired: she can spend some time at school and have a doting, well-behaved child; she can work at home and have a few hundred dollars at the end of the day in her bank account; she can have fun on the weekends, some work on the weekdays, and an overall clean house; and she can do magic in the kitchen with all the foods and cakes she can cook. She is super mom – the super work at home mom that you idolize and sometimes even envy. But guess what? Super mom can help you become a super work at home mom yourself!
Time for Apple to release a 25th anniversary Mac
The Mac turns 25 this year. And Super Bowl Sunday would be the perfect (symbolically, at least) time for Apple to run an ad for a 25th anniversary Mac.
TV Isn’t a Contact Sport
You've probably spent a lot of time in front of the TV recently...Super Bowl, Olympics, American Idol. Next up Futbol's World Cup...now there's going to be a series everyone watches. You've seen your share of pretty good to decent to OMG ads as well. Ah there's the rub. You only looked. You didn't interact with them. You know watch the ad and jump online to visit their web site, tweet your friends, go to their Facebook friends page, visit their YouTube ads. No you sat there. You watched, had some liquid refreshments, popcorn/chips/whatever and waited for the next play/event to take place. If you watched in a pub you high-fived six/seven folks and ordered another round. Again not the interactivity advertisers were hoping for. Maybe they're expecting too much of us...ya think???

Home-based Business: Floating Flower Candles II
Floating flower candles are great in creating extra effect on your decorations. No wonder they make a good niche for a home-based business. You can use them for your centerpieces. A clear glass bowl or vase can hold the floating candles, and you can add crystal fibers or colorfill vase filler to the bowl or glass.

5 Characteristics Of Super Affiliates
When you look at the leaderboard to see who is making the most sales super affiliates are always at the top. So what does it take to be a super affiliate? Here are 5 characteristics all of them seem to have!
Super Bowl Then and Now - Super Bowl XLV
Because Super Bowl XLV has a special significance for the people living North Texas. Jerry Jones, owner of the Dallas Cowboys, has orchestrated the building of the new Cowboys Stadium and played a major part in bringing Super Bowl XLV to Dallas/Fort Worth on February 6, 2011. This article appears in the February 2011 issue of Mazon Associates' Building Bridges newsletter for our clients and others.
Socialism In The End Zone
Late January in the United States: the season of the State of The Union presidential address, and the run-up to the Super Bowl. As the Green Bay Packers and Pittsburgh Steelers prepare to face each other about a week from now (and as the media bombard us with every exciting detail of that preparation), it might be helpful to remember that American politics is a lot like American football. Two sides battle back and forth in both games, and it's amusing to watch....
Leadership Development: There’s a Cow In My Cereal
A little boy is staring into his bowl of oatmeal. His mother, in a hurry to get him to the school bus tells him to hurry. His sits and stares. She stands over him requesting he finish his breakfast. "But mom, look, there's a cow in my bowl".

How to be a "Super Mom"
"Super mom" can be a daunting phrase, but it is possible with a little organization and delegation! Read on for tips on achieving the "super mom" status, in this article reprinted from Womenetics.
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