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Now Hear This - Happy Customers = Evangelists
It costs less to keep an existing customer happy than it does to find, qualify, and cultivate a relationship with a new one. Make a customer happy today, and they will become brand evangelists for you tomorrow.
Penney-Wise: The J.C. Penney Chain Explodes
After being forced to close down his first solo venture, Penney went to Longmont, Colorado to work for Thomas Callahan and Guy Johnson, two men who would forever change his life. Callahan and Johnson owned a chain of dry goods stores in Colorado and Wyoming called the Golden Rule stores. Impressed with his work ethic, when Callahan and Johnson were drawing up plans to open a new store in Kemmerer, Wyoming, Penney was their first choice to head it up. He was made a third partner in the store and sent to the town to oversee the store’s operations.

Lesson #2: Business Is Not All About The Profits
“Business is not longer a matter of profits alone,” Penney said. “Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.” As much as he focused on providing superior customer service in all of his stores, Penney also understood that service meant more than in-store courtesy. He believed that organizations such as his should be used for the betterment of society, not only because it could but because it made sense from a business point of view as well.

Lesson #3: Hire Good People and Take Good Care of Them
It was not only Penney’s focus on the customer that drove his success. With the same amount of energy and dedication he gave to each and every visitor that entered one of his stores, so too did Penney give to his employees. Penney was a visionary; he wanted his store to have a national reach, which he knew meant ensuring long-term growth. Superior customer service alone would not be enough to achieve that. Instead, Penney understood that it would be the people behind his company that would help push it to the top.

So You Think You’re Different?
Being different, or more accurately, having a point of differentiation that matters to a market, is one of the most critical marketing strategies for the small business.
6 Best Tips to Online Cost Effective Marketing
Is your business experiencing stagnation with the Recession? If so, continue reading.
The Marketing Secret That Will Determine the Success Or Failure of Your Business
You may say that customers should flock to your door because you have developed a better mousetrap. Sorry, but that is not how the world works. The company that wins the most customers is the company with the most appealing marketing message for their mousetrap, not the better mousetrap.
Viral Marketing - 15 Bulletproof Tactics to Attract Thousands of Customers Using Viral Marketing
Mention the word "virus" on the Internet and you'll most likely get people in a frenzy to update their antivirus software. But viral marketing is not dangerous to your computer or anyone else's for that matter. Quite the contrary, it is the kind of frenzy you should seek to create: about your products or services. Viral marketing is a form of marketing where news about your products, services, or company are spread by word-of-mouth, very much like a virus. Believe me, this is one bug you'd like everyone to catch. As word of what you're doing spreads like the flu, new customers naturally flock to your website to see what the hype is all about, thus boosting your chances of increasing profits.

Writing The Book On Great Customer Service
You probably can't compete with the superstore on volume of inventory or on price, but there are other things you can do to help keep the customers coming in your door. One of the best ways to ensure customer loyalty is to offer superior customer service.
What Position Is Your Marketing for Small Business Communication In?
Many small business communications suffer from the same flaw – they appear more interested in themselves than the customers. What do I mean? Let's take a typical website introduction. "Welcome to the ABCD website. ABCD have proudly been in business since 1987. We are a family owned company that prides itself of the great service we provide." It is all about ABCD and nothing about the customer! Other companies seem aloof and do not connect with the customer.

Other superior customer service Related Articles

Improve Customer Service thru Professinalism that CATORs to All Your Clients
Is Customer Service a concern for your business? Do you feel that your employees pay only lip service to serving the customers whether internal or external? Read how a short word can begin to create a culture of superior customer service.
Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

The Role of Customer Service in Business Success
Business success is dependent of many factors; namely a realistic business idea, an outstanding business plan, a superior marketing strategy and great customer service. Although you may tend to put customer service in the same category as marketing, it has its own purpose in making a business successful. Find out the difference and how that difference can impact your business.

Motivate Your Customer Service Team for Outstanding Customer Service: Six Secrets of Customer Service Motivation
Providing outstanding customer service is one of the most rewarding yet challenging activities within your organization. Exceptional organizations that provide outstanding customer service will experience the following benefits: * Increased customer satisfaction * Increased revenues * Increased repeat and referral customer traffic * Less employee turnover * Increased profits So how do we support and motivate our customer service team to give outstanding customer service? The following are six secrets to motivate your customer service team to give exceptional customer service to your customers.
Writing The Book On Great Customer Service
You probably can't compete with the superstore on volume of inventory or on price, but there are other things you can do to help keep the customers coming in your door. One of the best ways to ensure customer loyalty is to offer superior customer service.
BPO and Customer Support Services
In the present date, BPO companies are found to ensure customer satisfaction by building the customer loyalty, offering 24/7 dedicated services and creating better opportunities. The customer support program as offered by business process outsourcing companies prove to be helpful for clients to establish the benchmarks and the superior class customer service.

Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

Customer Service-What Could You Do With an Extra Half-a-Million Dollars?
Could customer service trump sales as a growth strategy of your company. There are many good companies but few superior, when it comes to customer retention. Here is a plan that will double your growth.

The Trusted Sales Authority
Become the trusted authority by out caring the competition and become customer obsessed. Individuals and organizations with low levels of emotional intelligence can not do this. Consumers would pay 5 to 25% more to ensure a superior customer experience (Customer Service Impact 2010 Report, published by RightNow).

How To Raise The Bar Of Your Small Business Customer Service?
Profitable companies are raised on the backdrop of excellence in customer service. Irrespective of the size of your business or customers, you have to develop and deliver high quality customer service, which more often is the differentiator between a good business and a great business. As small businesses you can too deliver superior quality customer service by considering these simple and effective points.
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