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Green Marketing: What it is and how to do it.
This article covers green marketing, what it is, a step by step guide on how to build your green marketing plan, and 6 deadly sins of green marketing you must avoid.

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Problem Solvers Earn More
A survey in John Bowen's ebook, "Maximize the Bottom Line" found telling differences between how advisors in different income groups think about their business, and the role that they fill for their clients.

The Best Way to Market to Business
The Internet is the best way for advertisers to market to business decision-makers, according to a poll. A survey of nearly 1,000 people by Minnesota Opinion Research found 60% agreeing the Web was persuasive. Fifty percent said it influenced them to make a purchase.

Custom Survey Do’s and Don’ts
If your company opts to utilize a custom survey instead of a published market survey, here is a short guide to creating the perfect survey. With this overview your organization is sure to avoid these classic mistakes.

What Working Women Want Mo$t
A new survey of some 12,000 working women found that above all else--flexible schedules, more affordable health and child care, etc.--working women most want a (freakin') raise. And some jerk named Dan has a *brilliant* idea as to how they can get one.

10 reasons why you need an Expert’s Advice
As the retail industry is growing, more and more people are coming in. It is sad to say, but a very few survives. Most of them change their course of business or shuts down. It is found in a survey that one of the top 5 reasons why a retail shuts down is poor domain knowledge.
Cost-Cutting Actions Lead to Decline in Morale
The 2009/2010 U.S. Strategic Rewards Survey conducted by Watson Wyatt and WorldatWork, found that cost-cutting actions made by U.S. employers in 2009 to deal with the economic downturn have contributed to a sharp decline in the morale and commitment of their workers, especially top performers.

Start an Execution Revolution: Five Ways Leaders Get Results
Leaders need more than vision and strategy to get results. If an organization can’t execute, nothing else matters. A recent survey found that companies and leaders that consistently deliver results use five actions to close the execution gap.

Medium Sized companies struggle with B2B demand generation too
Previously we looked at the results of a survey by Act-On Software, which found that large companies (500 employees or more) were struggling with B2B demand generation. The survey showed that the vast majority were doing only “Top of Funnel” activities, like email campaigns and events – which drive raw, unqualified leads. Few were doing lead nurturing and almost none were doing lead scoring.
How Does That Work?
How would you respond to this question: \"Are you one of the top 10% of performers in your company?\" This question posed in a Business Week survey found that overall 90% of surveyed executives, middle managers, and employees from both large and small companies thought they were, indeed, in the top 10% of performers.
After Your Engagement Survey: 24 Considerations to Turn Insight Into Action
Conducting an engagement survey is a good start. The value in the exercise though, comes in the action and dialog that follows the survey. The conduct of the survey should be considered a promissory note to your staff: they've delivered candid feedback - it's your turn now to deliver the data, and a plan for improvement.

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