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It\'s good to be king
The Times and other outlets have been running a spate of stories about executive pay. CEOs who walked away with $100,000 a day paychecks, CEOs making millions of dollars at companies in trouble, CEOs with jets and houses and limos... It's like being a king, instead of having a job.
Dropping the Ball
CEOs must take a more active role in the marketing of their business. More money is spent in this function without a thorough understanding of how or why B2B marketing really works than in any other business function. If the job of marketing is to create a strong environment for a sale to take place, then the CEO ought to be involved in the marketing process to give direction and guidelines that align with the corporate vision. Those CEOs who choose to ignore the complexities of marketing are dropping the ball.
Custom Survey Do’s and Don’ts
If your company opts to utilize a custom survey instead of a published market survey, here is a short guide to creating the perfect survey. With this overview your organization is sure to avoid these classic mistakes.

Role of Leadership in Planning
Executives love to talk about planning… most complain their processes don’t work very well. Harvard Business Review reports that only 11% of CEOs believe that strategic planning is worth the effort. Most planning processes are too complex, and only document decisions already made. CEOs have the responsibility to make their planning processes effective; I believe the key is to keep the processes simple and focused.
Team Motivation Principles: Debunk the Crazy Propaganda that All CEOs are Greedy!
The current media and political communities are tearing down employee confidence in their management, especially CEOs, and this is substantially de-motivating work teams. With adverse impact upon business results looming, it is the employer's responsibility to address this issue with urgent attention. Most CEOs deserve respect, not contempt, and our employees need the benefit of the following message in response.
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
If you take the time and trouble to do a survey...these easy steps will increase your responses and provide more valid data. So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for.
CEOs who sell gain clarity on competitive strategy
CEOs of Nike, Intel and Sun are becoming more involved in the selling process, focusing on tailoring products and services to meet the demands of their top customers. And it's more than just a ceremonial visit. These CEOs are overcoming objections and negotiating deals, giving them an intimate understanding of market pain and the value they may (or may not) provide.

Orchard survey shows that CEOs expect business climate to improve in 2010
A recent survey of CEOs showed that 88% of business leaders expect 2010 to be a better year for their businesses than 2009. The survey also showed that whilst 2009 was a difficult year for most, 75% of CEOs felt that they had learned some useful lessons from the recession.
Building a better board
CEOs are advised to build better boards, but doing so is hard. Most plough the leader's lonely furrow and board building does not make the priority list. Other CEOs recognise the value and build better boards, which provide solid advice, facilitate business introductions and help raise funding.
After Your Engagement Survey: 24 Considerations to Turn Insight Into Action
Conducting an engagement survey is a good start. The value in the exercise though, comes in the action and dialog that follows the survey. The conduct of the survey should be considered a promissory note to your staff: they've delivered candid feedback - it's your turn now to deliver the data, and a plan for improvement.

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