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Lesson #1: Do Not Put All Your Eggs Into One Basket
When McFarlane was once asked by a journalist what he considered to be his greatest career mistake, he did not hesitate for a second to answer. “Not thinking about being diverse in the business and artistic areas I was involved in,” he said. “My early mistake was not putting myself in a position where one or more mistakes wouldn’t determine the outcome of the rest of my future.”

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.

Other survival rate Related Articles

Survival in the SERPs (Search Engine Result Pages)
There is something about using distinct visual analogies to illustrate parallels between search engines (the jungle), traffic (information foragers), competition (predators) and survival in the algorithmic food chain. Just like a jungle, survival in the SERPs (search engine results pages) can be tricky. The uncertainty of search engine algorithms, the survival based impulses that by default comprise 97% of the web pages at large (like playing capture the flag) or a boobie-trap where one step on the wrong twig and you could be consumed, penalized, suppressed, catapulted or removed from the top 10 based on your SEO survival skills, your resourcefulness or your experience in the jungle.
Increase Landing Page Conversion By Testing These 5 Elements
Are you satisfied with the conversion rate on your landing page? I hope the answer to that question - no matter what your conversion rate - is an emphatic "No!" Because no matter what your conversion rate is, there's always the chance that it can be better.
Email Marketing and the High Price of Irrelevance
A huge buzzward in email marketing lately is relevance. When you're not sending relevant messages that your readers care about, you see your unsubscribe rate increase, your spam complaint rate increase, your open rate decrease, and your ROI plummet.

Business Development or Business Survival
When the economy is strong businesses focus on business development. When the economy is weak those same businesses worry about survival. Why is that? In this article I’d like to share some ideas about what you can do to make sure your business is always growth focused rather than survival focused.
Commercial Loans UK - How To Work Out The Rate Per Thousand Cost of Your UK Loan
This article explains how rate per thousands are used to work out the interest element of your UK commercial loan, business loan, or lease finance. Many commercial loans do have APRs attached to them, whilst others are calculated using a rate per thousand. Here we explore rate per thousand calculations.
How to Get the Lowest Interest Rate Mortgage
Researching tips and strategies on how to get the lowest interest rate mortgage are important when buying a home today, because each and every interest rate point makes a huge difference when calculated over the term of a mortgage loan. First and foremost, your credit has a direct impact on the interest rate you will receive. There are programs for first time homebuyers that will help you save as well. There are many options available to shop around for a low interest rate as well, but most people would advise against using the ARM (adjustable rate mortgage) compared to a fixed interest rate.
Mental Toughness=Profits and Success Today
All sizes and shapes of companies are focused on survival in what Tom Peters calls our “Looney” times today. And, I have focused a lot on survival strategies with my clients. However, strategies, tactics, methods, and techniques are not the total answer. My thinking about survival in our recession has been profoundly influenced by a book called "Deep Survival: Who Lives, Who Dies, and Why" by Laurence Gonzales. It's a book that chronicles incredible stories of survival in plane crashes, getting lost at sea, surviving in Arctic temperatures for weeks, etc. And one theme comes through like a beacon. It is not the physically strong that survive. Surviving [and profiting from this recession] all starts with a single decision.
The Rule of 3 for Business Survival
Just like the 3 rules of personal survival, there are 3 simple rules a business can follow to ensure its long-term success. These rules will not only help ensure your business survival but will help it grow in the near future as well.
Five Thoughts That Help Us To Survive Survival
In life, we are all survivors, whether or not we think of ourselves that way. When you reflect over your past and recall all of your negative experiences or traumatic events, you may wonder how you survived, but you did. So, how do people survive survival? Below is a list of those items that I believe help us transition through difficult phases in our lives, and that we can use repeatedly to survive survival.
Are You Doing The Things That Can Potentially Ruin Your Start-Up Business?
Enthusiasm in the air, bone crushing energy, BIG dreams sketched out, and all these initial flurry of excitement goes off the hook if you are unaware or ill prepared to tackle some of the most common initial business blocks. In U.S., seven out of ten new employer firms last at least two years, and about half survive five years. At a time when new business survival rate is low, this article intends to make you aware and get you prepared to tackle these speed bumps.
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