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Lesson #1: Be Honest With Yourself
“I was wired at birth to allocate capital and lucky enough to have people around me early on – my parents and teachers and Susie [his late wife] – who helped me make the most of it,” said Buffett.

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How to identify your companys marketing problems
During one of my recent seminars, an attendee took issue with my use of the word “problem”. It seems he’d been trained to call them “opportunities” instead, and felt that using the word problem was negative. Now, I’m all for putting a positive spin on things, but in my mind problems are something we grow up with. Can you imagine how some of our day-to-day expressions might change if we substituted “opportunity” for “problem”? For example: “Johnny, I’ve got an opportunity with your attitude.” “Susie, please finish your math opportunities.” “He’s a real opportunity in the classroom.”

Lesson #1: Be Honest With Yourself
“I was wired at birth to allocate capital and lucky enough to have people around me early on – my parents and teachers and Susie [his late wife] – who helped me make the most of it,” said Buffett.

Corporate Branding
As kids, we’re taught not to do something just because everybody else is doing it too. If Susie jumped off a bridge, would you do it too? Surely, not, but I’m afraid to break it to you – there are some exceptions. In the business world, the fact that every other company is doing something is a good sign that you should be too. Corporate branding is one of those very things. If you don’t pay enough attention to how your company is being perceived in the market, you won’t last very long at all.

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