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Effective Small Business Marketing is About Building Relationships…Not Just Making Sales
So the key to getting more people to buy from you—especially high-dollar items—is to create a series of smaller steps that let them wade in and test the waters before taking a bigger, more risky leap.

Other swimming hole Related Articles

Swimming Naked
In a 2001 Berkshire Hathaway Chairman's letter, Warren Buffett declared "You can only find out who is swimming naked when the tide goes out." Depending on the context or your specific situation, one can derive a variety of different meanings from this metaphor. Naturally, I see it from a business perspective and wonder how many companies have been "swimming naked" for so many years.
Kaya's Easy 5 Step Strategic Planning Process
If the idea of strategic planning scares you or makes you want to crawl into a hole,
use my 5 easy steps to begin the process and you will be on your way.
5 Steps to Focusing On Your Business Priorities
Whether you are trying to get clear on your business direction, or your daily tasks, you have to chunk up from the detail swimming around in your head to a higher level focus.
Midterm Election: A Shovel-Ready Project
When You Find Yourself In A Hole, Stop Digging

Digging Yourself Out Of A Deep Hole Of Fear, Lack and Struggle
Purposeful Point: No matter how deep a hole of fear, lack and struggle we find ourselves in; it is possible to return to our true purpose. Here are a few ways to bring our lives back on purpose. It can happen to the best of us. We're cruising along in our lives having a merry old time of living true to our life purpose where our thoughts, decisions and actions are consistent with our vision for what's possible, our core values, and even with the essence of our very soul, when suddenly we hit a bump in the road. Some of those bumps can be huge and can send us into a deep hole of fear, lack and struggle.

IRA Advice Could Soon Change!
Brokers and registered investment advisors (RIAs) have been swimming in the same waters for many years; and, indeed, the investing public is very often confused about the difference between the two.

Process Management Improves the Horizontal Flow
A group of sailors were out in an old boat. The boat hit a rock and sprung a slow leak. The group began to fight over whose fault it was that they hit the rock. Then they argued over whose responsibility it was to fix the hole. Those on the starboard side shouted that those on the port side, where the hole was, should be responsible for fixing it. All the while, the boat filled with water and floundered in the increasing heavy seas. As the shouting and finger pointing grew, a large wave swamped the boat. Everyone drowned at sea.

Process Management Pathways and Pitfalls (Part One)
A group of sailors were out in an old boat. The boat hit a rock and sprung a slow leak. The group began to fight over whose fault it was that they hit the rock. Then they argued over whose responsibility it was to fix the hole. Those on the starboard side shouted that those on the port side, where the hole was, should be responsible for fixing it. All the while, the boat filled with water and floundered in the increasing heavy seas. As the shouting and finger pointing grew, a large wave swamped the boat. Everyone drowned at sea.

Can you do that a little faster?
This morning the local electric company showed up to dig the hole for a new pole on our property. They had already determined the hole would be going through rock so they brought in the right truck to do the job. As an old farm boy I was fascinated so I picked their brains for some interesting information.
Online Business Owners Embrace Being Uncomfortable
This past weekend, my 5-year-old granddaughter, come down the stairs. She had her cute little blue ruffled swimsuit on, and a beach towel in her hand.Granted we live in California and it was a sunny day but it still was too cold, in my mind to go swimming. “Wotcha doing?” I asked, as if I didn’t know. “I’m going swimming,” she answers, and out she went. I followed behind. I was sure she would decide it was just to cold to get in. But no, she jumped in without a second’s hesitation with both feet. In just a few seconds she jumped out, wrapped herself in the towel and warmed up. As soon as she was a little warm, back into the pool she went. Successful online business owners embrace being uncomfortable.
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