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How to survive the Digital PR revolution
PR people that fail to address their search engine ranking, or their client’s ranking, are both handicapping themselves in getting media coverage and neglecting one of the most powerful PR tools at their disposal. Yet how to use the Web for online and digital PR by optimising keyword strategies designed to trigger the search engines is still a mystery to many.

Other switch brands Related Articles

Mines a BMW thats me
When it comes to cars and other products and services most of us have a pretty good idea of what particular brands stand for, and an accurate mental map of where they stand in relation to other brands. We don't have to think twice about the relative positions of a BMW and a Daewoo, or a Carlsberg and a Carling for example.

Retailer Brands - Lessons from UK and what it takes
Retailers are assuming that consumers will embrace retailer-owned brands. They may be in for a big surprise. Hopefully, being sensible, they will have researched this move. Not to do so would be naive. It is suggested that Stephen Cain, when at Coles, was behind the plan to move to a higher percentage of retailer-owned brands. Maybe, but it is worth pointing out that his experience of UK food retailing was with ASDA - a committed EDLP strategist. ASDA increased its percentage sales of retail brands in recent years by relying on PRICE not VALUE. There is a difference!
"Don't Think Pink: What Really Makes Women Buy—and How To Increase Your Share Of This Crucial Market" by Lisa Johnson & Andrea Learned
Johnson and Learned provide an insightful look into how women want brands to communicate to them, how brands should listen, and what women really want. Rating: 4/5
Web Page Hosting
So you want to switch your web page hosting companies? Be afraid, be very afraid. Just kidding! While there is no end to the number of nightmare stories I hear on a regular basis about people trying to switch from one provider to another, it doesn’t have to be that way. In fact, just by doing your homework and reading this article now, you’re already getting a step ahead of the game. So read on to make sure you experience a smooth and seamless transition.

Multi-brand strategies - pitfalls and pluses
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

Turn On The Switch To Your Hidden Energy
Although many people acknowledge that we are born with an incredible, God-given power to do, have, or become whatever we want, no one has explained what it is or how to turn it on. We wonder, "Where is the switch to my hidden energy?" Your Core Desire is the switch. Having your heart fixed on your Core Desires is how your latent talents, gifts, and abilities are unleashed. Once you have a genuine, clear, and accurately defined Core Desire, you will expend all the necessary effort, for as long as it takes, to overcome any obstacle in your way in order to achieve it.
Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Your Grass is Green
It is important to realize that success is success and failure is failure in any and every endeavor of life. It is easy to get caught up in the notion that the grass is greener on the other side of the fence. This type of thinking tells us that "If I would just switch jobs, switch careers, move to a different city, etc. I would be successful."

Director Dinner Discussions of the SAN kind
Im sure the switching folks from the various camps all have their different views, and if you follow marketing fundamentals, as a vendor you want to position yourself as something new and different to own a market or category. Hence when the discuss turned to why these new platforms were or were not directors and how they were something more, it reminded me of where we were in the industry about seven years ago when the director vs. switch debates raged. So with that in mind, when I was asked as to what I thought a director was vs. a switch, my answer is this:

Social Media Principle 5 – WITH People, Not TO People
Marketing is something you do WITH, not TO, people. Successful brands realise that being social isn’t about where, it’s about how for the last 30 yrs or so, brilliantly controlled brand management was the perfect approach for persuading a mass market of credulous consumers who eagerly put their faith in brands.
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