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To Increase Sales You Must Separate The What from the How
Sales professionals are asked at least once if not 10 times a day, What do you do? Unfortunately, far too many share the how and not the what. Are you one of them?

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Transform Technical Jargon into Reader-Friendly Marketing Materials
Turn 50-cent words into 5-cent words. Go through your writing and find every word with three or more syllables. Then try to replace it with one or two shorter words. Of course, sometimes technical jargon needs to be in there. But you can always explain the techie bits using less technical lingo and shorter words.

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