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Winning Strategies To Attract Media Attention
Getting the media to pay attention to you and your organization can often be a daunting task. And the challenge of convincing an assignment editor, reporter or columnist that your news, special event or product launch is substantially more newsworthy than the news of another organization can prove close-to-impossible to achieve at times.
MidLife Crisis Its Not Just for Men Anymore
"The "midlife crisis" has long been thought of as something that afflicts men and often involves expensive toys and second wives. But the Wall Street Journal's Work & Family columnist, Sue Shellenbarger, says that as gender roles change, women are increasingly experiencing their own version of these upheavals."
Will Industry Learn from the Media’s Troubles?
"They [reporters] don't climb the stairs anymore, they don't understand the shoe-leather, they don't teach that in their high-class schools. "They are highly trained people who sit in their offices and write term papers. They won't sully themselves going to a greasy housing project or stand out in the rain for a few hours." – Jimmy Breslin, Pulitzer Prize winning columnist
Ten Questions With Penelope Trunk: Career Guidance for This Century
Penelope Trunk is the author of Brazen Careerist: The New Rules for Success. She is a career columnist at the Boston Globe and Yahoo Finance. Her syndicated column has run in more than 200 publications. Earlier, she was a software executive, and then she founded two companies. She has been through an IPO, an acquisition and a bankruptcy. Before that she played professional beach volleyball.
How Authors Can Be Outstanding Talk Radio Guests
Book publicist Scott Lorenz, President of Westwind Communications interviews nationally syndicated talk show host George Woods. The topic, How Authors can be Outstanding Talk Radio Guests. Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview.

Garber on Business How to get the media exposure you think you deserve
The two questions I have been asked most often over my years as a member of the working media are: (1) "How does a person get into your line of work?" (translation: "How can I get a cushy, do-nothing, get-paid-tubs-of-money job like yours?") and (2) "How can you get a columnist to give you an ad?" (translation: "I don't know the difference between an ad and a write-up, but even though I'm completely ignorant about what your job as a writer entails, I still want you to spend the time to write all about my business, and promote it for me, for free.").
How to Get Booked on a Radio Talk Show & Conduct a First Class Interview
Book publicist Scott Lorenz, President of Westwind Communications interviews nationally syndicated talk show host George Woods. The topic, How to Get Booked on a Radio Talk Show and What to do Next Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview.

The Power of the Embedded Entrepreneur
Just the other day I did an interview with a columnist working on a story about people starting up a business venture while still employed.
The Ultimate Gift
In the past few years, I have had the privilege of writing several books and a number of these syndicated columns. Recently, I have completed my first novel. Writing fiction is a venture into a new arena as you have the privilege of writing about the world and the way you think it should be instead of the way it really is. Without spoiling the story, when one of the richest men in the country dies, he leaves all of his relatives money, businesses, or property, with the exception of one young man. He leaves his great-nephew a 12-month odyssey which results in The Ultimate Gift.

Blog syndication: What's the Measurable Value?
Since this blog is highly syndicated and we were asked for the value of syndication, I asked that question of expert, Tom Pick of KC Associates, who happens to be a good friend of Find New Customers, as he is a top expert in blogging. I asked Tom to help me understand the real value of blog syndication. Here’s his thoughtful reply:
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