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Lesson #4: Know Your Business Inside Out
“I try to keep in touch with the details,” says Murdoch. “I also look at the product daily. That doesn't mean you interfere, but it's important occasionally to show the ability to be involved. It shows you understand what's happening.”

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Is it possible to have it all and do it all?
Turn on the TV or the radio, or pick up any newspaper or magazine, and you’ll fall prey to a form of systematic and repeated societal conditioning posing in one corner as promotional marketing (commercial advertising and infomercials) and popular culture in the other (in the case of morning “news” shows and Hollywood tabloid programs). You’ll be told what you should look like – what to wear, what to eat, and what to use on your body for personal hygiene and attraction. You’ll be instructed on what to drive, where to live, and where to be seen. You’ll be trained on what is expected of you and what to fear.

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