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Embracing Technology
We hear so much talk about retailers embracing technology, Fortune Magazine may have summed it up best: “If you want to outdistance your competitors… you have to embrace technology as powerfully as you can. But what type of technology?

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How Would You Ever Know
When you haven't paid much attention to the care and feeding of your most important outside audiences, is it likely you'll know they are placing a hammer lock on your operation in time to limit the damage?

RAMP UP YOUR BRAND - SLEDGEHAMMERS AND SERVICE BRAND PREFERENCE
By Mike Schultz and John Doerr Swing the Hammer Imagine the strongman game at the carnival. You lift the sledgehammer over your head and swing it down onto the platform. When it strikes the target, a metal cylinder rises up and up—20 feet up the pole until it rings the bell. On its way down the pole the cylinder passes the same words it passed on the way up: strongman, tough guy, athlete, junior, and weakling. In a way, establishing a services brand follows a similar process. You swing the hammer (your marketing tactics, the marketing mix you employ, and the quality of your company's services) and the strength of your efforts determine whether or not your brand moves up the pole and makes it to the top to ring the bell. The question is, “What stages must your brand pass through in order to ring the bell?”

Do you want results, or a process? Differentiate the tools and the objectives.
Remember the old adage, a person whose only tool is a hammer tends to see all problems as a nail. Yet for most of us, results are more important than a shiny bright smooth process, yes? If you don’t think so, skip this article.

The Difference Between Moving Bolts and Moving People
Having experienced more than my share of bully managers and their proteges in both industrial and construction environments, it occurred to me that they use the same hammer and wrench mentality on their subordinates as they do with machinery. As managers, I don't believe that they using the appropriate tools for the job. There is a better way. But, it starts with this discovery.

Marketing Analytics – the 411 on Generating Business Leads
How can MC Hammer still fill concert halls? His secret is simple: marketing analytics.

Shiftwork Problems – Do You Feel A Bit Like A Wilted Flower?
Do you experience shiftwork problems? Do you ever have days when you look and feel a bit like a wilted flower? Now you’re probably thinking that’s a pretty silly question because shiftworkers are prone to all sorts of problems - especially fatigue. So when your whole body aches all over and you feel flat as a tack do you just right it off and blame it on shiftwork?

Referral Network Marketing
Referral network marketing might be one of the most underrated marketing strategies in business right now. In an age with twitter and Google Adwords, slick commercial campaigns and YouTube being the norm, people often forget about word of mouth and a simple business card. Having something tangible in someone’s hands has been replaced by “hey, check out my site.” I’m not saying this is a bad thing, far from it, but don’t neglect one tool because the others look so new. Even astronauts carry a hammer (it’s a nice one that cost the taxpayers $25,000, but it’s still a hammer). Referral network marketing is about branding yourself, branding your business, and having your current contacts make leads for you. In short, it’s about looking good enough that people will talk about you to others and spread the word about you and your service. In

LEADERS NEVER EFFORT TO LOSE IT……
We have to hammer and forge our self for character. I think it is a fundamental duty of a person to retain his character. We cannot effort to loose it in the life.

Mindfulness Leadership - Self-Awareness and Self-Reflection
Most business books focus on how leaders can achieve more. How can you do more, better...and faster? This article takes the opposite tack: how and why, as leaders, you should sit and be still. How do your leadership skills benefit when you take time to quiet your mind and simply sit and be still?

Are You Marinating Your Network Marketing Prospects?
How we handle a prospect will determine whether or not they will join our team. Do we attempt to hammer away at them until all of their objections are resoled? Or do we marinate them slowly, focusing on their needs and how our company can assist them in filling their needs.

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