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Improve throughput, cut your customers in half!
A Theory of Constraints tactic is to cut your Work in process in half, and you will increase throughput. Many people resist this thought, but it is typically easily done in most TOC projects that have been tried. I listen to the TOC consultants and many are adamant about this fact. They will tell you that it is much like picking the low-hanging fruit.

A Tough Life: Carnegie Makes Good with Steel
By the late 1880s, Carnegie had established himself as the world’s largest manufacturer of raw iron, steel-rails and coke. After purchasing rival Homestead Steel Works in 1888, Carnegie integrated his assets together under the Carnegie Steel Company. Worth an estimated $25 million, Carnegie became the proud owner of the world’s largest steel company.

Lesson #5: Don’t Chase the Quick Buck, Think Long-Term

“You can do the math 15 different ways, and every time the math tells you that you shouldn’t lower prices because you’re going to make less money” says Bezos with a giant laugh. “That’s undoubtedly true in the current quarter, in the current year. But it’s probably not true over a 10-year period, when the benefit is going to increase the frequency with which your customers shop with you, the fraction of their purchases they do with you as opposed to other places. Their overall satisfaction is going to go up.”

Lesson #2: Success Comes From Pursuing A Single-Purpose Goal
Sharp says he is often asked what his overall vision for the Four Seasons was when he first began pondering the idea in the late 1950s. “What was my grand dream?” he asks. “Well I can say with a great deal of certainty and truth that there was no vision, there was no grand dream. The fact is I was just trying to do one small hotel deal. One deal – not a company.”

Lesson #2: Add a Little Spice to Your PR
Heinz was not just a genius when it came to building a brand. He also knew how to get that brand out there. After all, what good was a brilliant slogan if nobody was ever going to find out about it? That is where Heinz came in and added a little razzle dazzle to his promotions.

Lesson #4: “You put out a lot of buckshot, you’re going to strike one.”
Married with ten children, Foreman is unarguably a big family man. As it turns out, one of his greatest business inspirations also happens to be right from within his own family.

Referrals: Now They\'re Asking and You\'re Making

As entrepreneurs and salespeople, referrals are our lifeblood because they jumpstart the trust-building with potential customers, partners and suppliers. In my last column I wrote about the oft-forgotten sales and networking tactic of asking our customers for referrals. Now, let's switch hats for a moment. What happens when we're the ones receiving the request? It's certainly a familiar situation, because we're as well-connected as they come.

The Art of Distribution

One of the important insights that the Startups 2006 panel hammered home was the importance of distribution for consumer-facing startups. (By the way, an astounding 13,000 people watched this video during the first week.) Many people use the word “distribution” as if it were a tactic when in fact it is a goal. Any bozo can say the word as if it’s a magic bullet; the test is the ability to achieve distribution. Here are my thoughts.

Marketing time
Smart marketers already know that marketing is more than advertising. Here's one tactic that might be overlooked: time.

When Free Is Just Too Expensive
Offering free stuff as a marketing tactic is an accepted practice in most industries.

Tools of the Trade: LinkedIn
In most of my speaking and writing about building relationships for success, I focus on helping people acquire a relationship mindset through understanding and practicing four fundamental principles.

What Gets Measured, Gets Converted, Gets Results
I'll attribute the title of this post to the legendary Peter Drucker, although, that's not exactly what he said - it does capture the spirit though.

Why Do People Refer?
I get asked the question above plenty. The answer is really easy: People refer people, products, services and companies because they like to, it makes them feel good, it's just human nature.

Guerrilla New Business
The obtaining of precious new business is a whole lot easier than you may have imagined -- but only if you have the mindset of the guerrilla

Exchanging services for advertising
Large advertisers have been doing it for years - buy our product and get a free t-shirt to wear around and help spread the word about our company.

Perceived Effort
I'm not going. Nonetheless ...

Is appreciation referral motivation enough?
I talk to lots of small business owners and marketers about referrals. One of the burning questions always revolves around the topic of motivation. In other words, how do you motivate someone to refer your business when the time comes. Or, the perfect situation, how to do you get them to proactively evangelize your business.

Staying top of mind
It’s a pretty accepted fact that finding ways to do more business or get more referrals from your existing customers is a smart way to build a business. But as the din of noisy demands captures your attention it’s easy to forget all about those existing customers until they pick-up the phone and reorder.

Problems
Got A Problem? Find A Problem! Many years ago Dr. Karl Meninger of the world-famed Meninger Clinic in Topeka, Kansas, was asked the question: "What would you do if you feared that a nervous breakdown was coming on?" Without hesitation Dr. Meninger said, "I would find somebody with a bigger problem and get involved with helping him solve his problem; in the process I would forget about my own."

'Where to' might not be as important as 'how loud'
Here's what they say to you when you graduate: "What are you going to do now?" And here's what they say to you when you're about to leave on vacation: "Where are you going?"

Co-Creating Know, Like and Trust
I am giving a talk this afternoon at the Inbound Marketing Summit in Boston and here is the essence of the message I plan to deliver.

The Corporate Crystal Ball

From local governments and charities to multinationals, a well-planned and implemented strategic planning program has helped these organizations plot their preferred future, rather than simply scrambling to react to change – good or bad – as it happens.To be effective, strategic planning must have structure. Thus, there is a pre-process. The course it travels will, naturally, vary according to resources, need, and whether or not this tactic has been tried in the past. But whatever the circumstances, there are a few basics to consider.

My Sales Process, Strategies and Tactics in Your Voice
It is extremely important for your salespeople to utilize the strategies and tactics in the context of the sales process that was introduced - AND IN THEIR OWN VOICE. They can't ever stop sounding like themselves!

Effective or Easiest - Which Path Will Your Salespeople Choose?
There are always one or two crucial turning points in every sales cycle where your salespeople must choose between asking the tough question that's called for, or saying what's comfortable for them. 74% of the sales population will always go for comfort because it's the path of least resistance.

How to Close the Deal Your Salespeople Can't Close

Sometimes, when your salespeople are trying to close a sale, the deal stalls, gets put-off, or simply doesn't close. This is followed by, well, follow up, leading to more put-offs. There are many reasons why this happens but for the purpose of this article, let's simply assume that the prospect has every reason to buy and the salesperson did not do anything glaringly wrong along the way. Simply a closable opportunity that hasn't closed yet. In situations like this, there are usually two things going on:

Retaining Talented and High Performing Management Staff

With the economy starting to pick up, proactive HR professionals want to make sure their key talent doesn’t walk out the door. But what are the most effective ways to ensure employee retention? With all the motivational tools out there, it’s hard to know which is the "right" one to use. In this issue of Astronology we examine research results prepared by the Forum for People Performance Management and Measurement. Not familiar with the Forum? The Forum’s goal is to generate a better understanding of how organizations can and should implement award / motivational programs for success. Additional, the Forum strives to examine the extent to which these programs can achieve a broad range of organizational objectives.

Low Cost & No Cost Marketing Ideas - 10 for 2010
As you finish up your 2010 business game plan, what did you add for marketing? Itâ€™s not too late to add a few low cost marketing ideas that can bring you new customers without ballooning your budget.

Achieve Sales Leadership Mastery and Grow Sales Revenue
You'll come away with every tool, system, process, strategy, tactic and metric you'll need to bring your sales force to the next level. And you'll work your bottom off while we're together.

6 Steps to Sales Mastery
Salespeople must evolve through six levels of development before they can consistently and successfully execute any process, concept, strategy or tactic they are trained and coached to perform. The six levels are:

Sales and Selling - Which Has Evolved More?

What I found amazed me and will surely amaze you. Ready? Salespeople have not changed in any way since the recession. The statistics are identical with one exception - the percentage of salespeople who are hitting their numbers has declined significantly. However, the skill sets have not improved despite the need for them to. And the weaknesses are just as plentiful as they were, despite the need for them to be overcome.

How To Get And Maintain Employee Motivation
A business is really only as good as its employees. When you find good employees it is worth valuing them, investing in training them and grooming them for bigger and better things. It takes far more money and time to keep finding new employees than it does to work on the ones you already have and improve staff retention rates. Employee motivation isn't as tricky as it sounds...

Top 25 Prerequisites for Successful Sales Training and Development
Before an inside or outside expert can help you develop your sales force, there are at least 25 milestones that must take place or the initiative will probably fail. Development has much less to do with content, curriculum, and methodology than it does with the person, or people who will do the developing.

Improve Your Email ROI with These Four Easy Techniques
According to the Direct Marketing Association (DMA) small businesses enjoy a $43.52 return on every dollar spent in email marketing. That's the strongest ROI-yielding direct marketing tactic, and it's a result that even small businesses on a small business budget certainly can't ignore.

Escape Recession with Online Marketing - An Easy Way Out

In these difficult times, many people have lost their jobs and are looking for a new tactic to make money and find job security down the road. A way to escape recession with online marketing is to start a home business that will draw profits almost automatically, giving a new feeling of security to stressed-out bank accounts. If you have been feeling stressed out as well, find a new means of relaxation by turning profits a proven way, with internet marketing. There is no need to live in fear of being able to pay the bills any longer, if you take your fate into your own hands.

How to Use Blog in Internet Marketing
Blogging can be a great way to enhance your internet marketing strategy as most people today subscribe to several blogs for many reasons. When you have established your reputation in blogging and earn followers, posting your website’s URL for business internet marketing can be lucrative.

How to Use SEO for Internet Marketing
Search Engine Optimization is the process of customizing your website to make it more visible, thus, increasing your chances at internet marketing. This is accomplished when your website earns high ranking during searches.

How to Write Articles for Internet Marketing?
Engaging in internet marketing can be beneficial in many ways. However, you need to do it right. There are many effective approaches in business internet marketing; one of them is to write articles exactly purported for that objectiveï¿½marketing.

Do you know when your next big idea will hit you?
A simple idea of collecting thoughts and ideas and organizing your day. Habits that built an empire for Andrew Carnegie, the world's richest ever man.

Track, Track, Track

Never spend a dollar on any advertisement or marketing tactic unless you have set up a sure fire way of tracking that ad when it returns to your store. That means all ads, tactics, etc. are coded. This is why coupons are so vital to Local Store Marketing. Coupons exist to drive business and to give you a tool for tracking what is working. At a bare minimum you should know exactly which tactics are working, how many dollars they generated minus the cost of the tactic, thereby leaving you with a marketing return on investment. The days of shotgun marketing are over, despite what your local ad rep tells you.

LSM Is Catching Fire

If you happen to read the restaurant news magazines and internet articles, you will notice that many restaurant franchisors are "more than interested" in Local Store Marketing. They realize that the successful franchisees in their chain have demonstrated skill at building business through networking in their local community. And they have noticed that institutional advertising is largely in-effective and expensive. For experts and students of Local Store Marketing, the secret is that Local Store Marketing has been around for quite a while. Nothing is new in the LSM world for those who have practiced and studied the technique. If you read about a tactic or think of a new way to attract customers, chances are that I've seen it. If you own a restaurant and don't understand Local Store Marketing- get educated quick.

Simple 4 Step Article Marketing Formula

Article Marketing is a POWERHOUSE marketing tactic that will get you traffic back links to your personal blog or lead capture page. Focusing on your niche with the proper keywords and back links will help your website or blog get more exposure and get indexed higher in the search engines. It is a simple, very low-cost effective way to bring good, high quality and organic visitors to your website. You don’t have to be an expert writer to have an effective article campaign.

Why Use Online Marketing?
Why use online marketing? The reasons are plentiful, but the two biggest concern arrogance and leverage.

Survivor Innovation Island
Small businesses that want to have a chance at surviving the recession have to make innovation an integral part of their business strategies.

Why do 97% of Network Marketing Business Opportunities Fail?
Network marketing can be a great way to make a living. It allows one to have tremendous freedom in their daily life as well as showing others the opportunity to take control of theirs. But why do 97% of network marketers fail to get the job done and therefore 97% of all network marketing business opportunities fail for one or all of the following reasons:

Advanced Sales Training - 8 What-to-Do’s About Cold Calling
We all need new customers. Cold calling seems to be our default tactic and everyone will agree, it's highly inefficient and very demotivating. So here are 8 actions to take to make it work better for you.

Sales Success: Do You Want Fries With That?

When you order a burger and the salesperson asks “Would you like fries with that,” you’ve experienced a marketing tactic called cross-selling. This strategy encourages customers to purchase additional products and services that are related to the item they are already buying. Cross-selling doesn’t just work with fast food; it’s also a highly effective technique for any type of sales. Here are a few ideas to help you achieve cross-selling success:

Employee Retention: 7 Tactics to Retain Your Most Valuable Asset

Recent surveys show that senior executives place employee retention as their greatest staffing concern. And so they should. Employers who are able to minimize their employee turnover during this recession period are going to emerge from it stronger and healthier than those companies whose employees have defected. You should be doing everything you can to make sure that you keep your employees happy, engaged, and productive. Your company depends on it, and here's why.

Learn to say ‘NO’
Giving away the margin and undercutting your prices because you can't say ‘NO' is no good for anyone. It devalues you, your product, and your market. If done on mass then customers expect ‘cheap' all the time, not fully appreciating the real value of the products or services they buy. All you do is risk devaluing you and your business.

Down Times Are the Best Time for Business Innovation
Down times are the best times to grow and innovate business because innovation is an immediate source of increased revenue and builds customer loyalty. Consequently, the best innovation comes from your current loyal customers.

Lose This 5 Letter Word to Win More Sales
Had you ever considered that one five letter word can actually make you sound like everyone else?

Does It Pay To Advertise In The Yellow Pages?
As a marketing coach, one of the most common misconceptions that I run across in my business is that marketing = advertising. I've even had potential clients tell me (regretfully, of course) that although they need new clients to reach their sales targets, they can't afford to advertise, so they can't afford my services.

How to Get Your Name in the Paper Without Advertising
As marketing professionals, one of the most common misconceptions that we run across in our business is that marketing is nothing more than advertising, and that advertising is the only way to get your name in the paper.

Upselling to Loyal Customers
Upselling at the POS is a known tactic, and when done properly can be very profitable, but how can you leverage this idea deeper into your customer database to enhance loyalty and profits?

4 Steps To Generate Leads With A Sequential Autoresponder
Internet marketers, unless they got stuck in the last century, already know how effective and important a tool a sequential autoresponder can be. However, here is one way to use it that might not have occurred to you or it might have but you decided against using it.

The Power of Leverage: Don’t Work Harder – Work Smarter
The power of leverage allows you to work smarter. By using networking techniques and through outsourcing, you will feel more productive and achieve successful results – in less amount of time!

Writing Tip: Put what you want to get done in paragraph one
To pique the interest of your readers, give them your "bottom line" up front. This writing tip is common sense, but not common practice.

Cold Calling in the 21st Century: The New Rules, Part I
In terms of direct marketing, cold calling is actually one of the most targeted, efficient and effective ways to reach potential customers. Nothing beats having a real conversation with a prospect.

Bootstrapping Your Start Up Business.
You're better off spending money on only those things you absolutely need until you have established your business as viable. Once you have done this, you can enter the arena of capital formation through equity funding. You'll have a much better story to tell your potential investors AND a much greater likelihood of getting financial backing.

High-Level Decision Makers
HLDM. What is it? A new drug to counteract high cholesterol? The latest high definition, plasma TV technology? Not at all. HLDM stands for High-Level Decision Makers. And contacting HLDMs can improve sales performance probably more than any another selling tactic.

How to grow your Ideal Clients by 25% with zero cost of sales
We are big fans of “growing loyalty” among Ideal Clients over pretty much any other business building tactic—it’s the lowest cost sales activity you will ever engage in, since you are already doing business with them, you already know what they want and need, and you can easily find out if they are being wooed by someone else. How easy is that?

The most important advice I can give you
The following is the most important piece of advice that I can give you.

Microsoft ads brag that Windows powers cheap PeeCees
Is it just me or does anyone else think Microsoft needs a new ad firm? First, it was the Bill Gates/Jerry Seinfeld spots (surreally bad and mercifully short-lived), then the “I’m a PC’ campaign (which put most viewers to sleep). Now the Big M has a new ad campaign that basically brags that Windows powers cheap PeeCees.

Handling pricing and delay objections
Do you ever get "Your price is too high", or "Leave it withme, I'd like to think about it". Learn how to handle these, and other objections, here.

WHY KENNY ROGER’S GAMBLER SONG MAKE A LOT OF BUSINESS SENSE

The other day I was listening to music and Kenny Roger’s song The Gambler was playing. I had not listened to this song for quite a while and my mind was captivated by that song for a while. This song had a business idea for any entrepreneur in the world. The song says that every gambler knows the secret for surviving. What if the song says every marketer or business know the secret for survival? What would be the secret for survival would it be good customer service, superior products, or would it be sound financial management?

Dealing With A Difficult Client
We've all run into that client or potential client who represents big dollars, but is absolutely impossible to work with because he or she knows everything. Here are a few simple tips you can use to turn their big ego into your big profits.

Sales Tip - Stupendous Sales Results Accent Tremendous Value and Avoid Horrendous and Hazardous Actions
Salespeople get more sales with a focus on the only four words in the English language, which end in 'dous': tremendous, horrendous, stupendous, and hazardous.

Home Staging Marketing Tactics That Will Put You Out of Business – Pt. 3
The Staging Diva®, shares why offering a guaranteed sale is one of the worst marketing tactics she has seen carried out by home stagers.

ORGANIZE is Not a Four Letter Word
Go from overwhelmed to organized in a few simple steps.

You Can't Win If You Don't Keep Score

Unless you have the DREAM Marketing budget, it's vital that you make every penny count, yet the majority of businesses out there don't really keep score when it comes to the effectiveness of their marketing initiatives. It's no wonder, if you have every cracked a book on marketing metrics. Most are pretty dry and definitely written in "yawn-ese." So, what should you be measuring beyond the obvious (sales revenues and profits)?

Home staging marketing tactics that will put you out of business – Pt. 2
The Staging Diva®, shares why offering a guaranteed sale is one of the worst marketing tactics she has seen carried out by home stagers.

Employees make the Difference
If your store sells commoditieis or other items that can easily be found on the internet or at big box discounters, then you have to compete on service, not price. Leverage your employees to succeed.

How To Make Web-Advertising Worth Watching

It has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can't wrap their heads around the Internet and fit it into their standard commercial box. The traditional media's tactic of last resort, buying-up the competition and imposing its commercial will, just won't work with the Internet. Businesses that want to succeed on the Web must learn how to turn their commercial message into content as a seamless entertaining presentation.

Creating A Successful Online Sales Strategy

You have a website, and perhaps you're even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately? So whether your customers are local, national, or international, the cost of getting to them is just too darn high to make any money. You could call them on the phone or email them, but with voice mail, spam filters, and all manner of gatekeepers, it is literally impossible to get to people, even when they're waiting for your call. It's never been easy to sell, but in today's jaded, cynical, frustrated business climate, the job is even harder.

A Case Study in Success

A PERSONAL STORY Like Michael Jordan, I have achieved everything important in my life and work without any goal-setting. I never wrote down that I would be a professional speaker or author of a book. My background would suggest that what I have accomplished in life is impossible. I was raised on the Navajo Indian reservation. I was the only Caucasian boy in my high school senior class, and most of my peers didn't like me because of the color of my skin-and because of what the bilagonas (white men) did to their ancestors. They held an inherent anger toward me, and I was bullied almost every day.

Overcome The Tough Job Market With This Cover Letter Secret
The world-wide job market is getting tougher and tougher every day. More people are being made redundant every day. Less jobs and vacancies are becoming available every day. In fact many are saying the job market is the toughest it’s been in several years.

Be the CEO of Your Life and Your Business!
Learn how to be a leader and take control...

Make Exponential Profits With Backend Sales - Part 4
You've spent advertising dollars to get a paying customer...now earn sizzling profits with a backend offer!

10 Steps to Make 2009 Your Most Successful Year Ever
It's the first week of January and you have goals, a plan, some anxiety over the economy and good intentions. As you go about your work this week, what will you do that will not only make 2009 better than 2008, but make 2009 your best year ever?

Salespeople Can Conquer a Sales Slump Like Getting Out of Quicksand
When you’re in quicksand, like a sales slump, if you have a lot of heavy stuff strapped to you, like limiting beliefs, you will not get out. Top salespeople don’t get caught in a sales slump, even in the toughest of times, because they know what to do to steer around a slump.

Driving Guest Loyalty In An Economic Downturn

Yeah, yeah, another article about the same stuff to do in a down economy. Not really. I’m as fed up with them as you are - trust me, probably a lot more since they really don’t address anything that really matters. But this time I was reading, “The Importance of the Customer Experience in a Down Economy” and could not get past the introduction without my brain kicking into overdrive with references for our business.

How to successfully market a small business
To successfully market a small business, you need to perform the following marketing...

The Sales Trainer Debate

Skip Anderson has started somewhat of a debate about selling benefits in the forum on Salespractice.com about a video by Grant Leboff, author of Sales Therapy. This video titled “Sales Myth #1: “Sell The Benefits” is described as “pulling the plug on that age-old sales tactic - selling the benefits. “So what’s wrong with benefit selling? Well, firstly, we’ve heard it all before. We’re all sick of salespeople telling us how great their product is. And secondly, we’ve all been let down so much by these false promises that when we hear a list of benefits we just start looking for the catch. Watch Grant Leboff explode the myth and introduce the alternatives — you’ll never try and sell the benefits again”

Blogger, WordPress, Sub-Domain, Sub-Directory, New Domain – Oh My!!
When it comes to setting up your Blog, there are many options and it’s enough to drive you crazy. Here is some information for each option…

Leading Leaders

Dr. Paul Hersey probably best described the phenomenon of leading other leaders in his work on Situational Leadership. Dr. Hersey clearly identified different skill sets related to managing and leading people based on their skill set and based on the particular leadership situation. His groundbreaking work identified some of the possible disconnects when leaders utilize the same skill set to manage leaders as they do when they supervise entry level workers. In his model, when leading leaders, you can no longer be directive, use a cookie cutter approach and overly define the process details and steps.

Could You Use Persuasive Selling?
There’s a stark difference between persuasion and manipulation. No one has to tell you when you’re being manipulated. You don’t like it, and it’s a dangerous tactic to use.

The Power of the Win/Loss Analysis

Typical success rates for closing major new proposals are typically less than 20% when several suppliers are asked to present. Companies often spend tens of thousands of Rands (if not hundreds of thousands) in an effort to win business. For those who failed in their bids, little feedback is offered for why a competitor was a better fit. As a result, the likelihood of winning the next major opportunity remains roughly the same. Independently collected research data, gathered from interviewing supplier selection teams, offers surprisingly simple fixes that losing competitors could use to improve success rates. Yet, relatively few sales forces consistently gather quality data about their losses to permit a legitimate benchmarking, tracking, and management of their proposal and presentation process.

It's Now or Never: Giving Business Relationships the Ultimatum
Research indicates that most prospects don't buy until after a salesperson communicates with them at least five times! But where do you draw the line? When does persistence turn into harassment? Use these subtle ultimatums to intrigue promising prospects and reconnect with elusive veteran customers.

How to Say It Quickly and Still Make Your Point
You've prepared for a meeting and when you get there, the time for your presentation has been cut in half. Or even more. How can still make your point and reach your goal, while appearing unperturbed and in control?

Refusing Clients
Though it would be nice to be able to serve all customers, the reality is that sometimes you may come across a customer who end up costing you more time and money than is reasonable. Sometimes it's not bad to refuse dealing with a client.

Stress-Free Selling® - How to Make it About Them

You've heard a million times by now to make your sales About Them. But how do you do that???? Here's one easy way how. Take a look at a recent letter or proposal you wrote. Count how many times you wrote "I" or "we." Now count how many times you wrote "you" and "your." If you're like most people, there are ten times more "I's" and "we's" as there are "you's" and "your's." Reverse that! When you write in "I" terms, you write about yourself.

Ask for that meeting - and grow your sales!
It's an obvious, but frequently overlooked technique - and one that can pay huge dividends.

INCONCEIVABLE! – 7 MISCONCEPTIONS ABOUT PROFESSIONAL SERVICES LEAD GENERATION

By Mike Schultz and John Doerr Vizzini: Inconceivable! Inigo Montoya: You keep using that word. I do not think it means what you think it means. - The Princess Bride As service firms begin to awaken from a long recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping-up your outbound marketing, your first step should be to re-examine your firm's thinking about what works and doesn't work. Consider the following seven service lead generation misconceptions. Destroying these myths can lead to more production and better return-on-investment for your marketing time and dollars.

Learning from Experience: Implementing After Action Reviews in Your Sales Force

The problem with many sales organizations is not laziness, lack of selling skills or the myriad of other issues CEOs point to when sales are down. The problem with most sales organizations is the inability to learn from experience.er Action Reviews are now used by many companies in a number of ways. When conducted properly, the AAR serves as a post-event debrief that generates specific actionable recommendations (SARs) for immediate use. It also creates an environment in which sales people can identify real mistakes, learn from them, and make immediate adjustments, rather than get bogged down in blaming the market, the prospect, or the competition.

What Are the Best Marketing Tactics for Growing Your Small Business?
The best marketing tactics in the world aren’t going to do diddley-squat to grow your business unless they are part of a bigger strategy.

What are the important steps to examining employee motivation and reducing employee turnover

Many companies understand that if their employees are happy, they are more likely to be productive and the company will be more likely to do better when it comes to keeping clients happy and meeting set goals. Business owners may realize that employee motivation tactics would work, but if they do not understand on a personal level how these simple actions can affect a worker, they may not be likely to continue this process or procedure on a regular basis.

12 Questions You Must Ask Before Doing SEO
Thinking about Search Engine Optimization (SEO) for your Website? Before you go to the trouble and expense, here are 12 questions you must ask of yourself and any SEO vendor you are considering engaging to do the work.

The Little Internet Marketing Tactic That Could
Learn about a powerful yet simple Internet marketing tactic that is often overlooked.

Should You Target Competitive Keywords, The Long-Tail or Both?
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what are the pros and cons of each tactic?

Time Management
How to recapture your usual efficiency and focus? Spend less time in the office. Not dramatically less, but an hour or two. Note that this isn't a long-term strategy to increase efficiency, but rather one designed to help you get over the hump of whatever has got you off your regular game.

Anger Management
We're often faced with statements, actions, arguments, behavior, etc. that is galling in the extreme. Whether it's road rage, an annoying co-worker, or a whiny teenager, it's an unfortunate but safe bet that you'll feel angry several times a week. So how can you handle it when faced with provocation that would make the Buddha quiver with rage? Read on to find out!

Negotiate Like A Professional
Negotiating can be done in a professional manner that can increase customer satisfaction while helping to protect both parties’ interests.

Creating A Lift In Sales With Free Sample Marketing

If you are looking to boost your sales figures, as many companies are, you should consider free sample marketing. This is basically just the process of providing people with free samples of your product in the hopes that they will purchase more. Some people say that this is not worth the risk since you have to spend money to give out the samples. This is just not the case. There is a certain amount of risk with any marketing technique since you have to pay for any advertising. You will not spend more on this particular tactic than you would if you shot a commercial and ran in on national television. There are two main reasons why this is an effective tactic.

To Get Promoted Try Promoting Yourself: Selling You Ideas, Your Vision and Yourself
If you're not getting where you want to in your company, maybe you need to become incredibly credible. And promotable.

Aggressive Recruiting And Retention
Recruiting and retention are one of the major concerns of organizations of all types and size. It will take new ways and much more aggressive action to hire and retain the talent required to be remain competitive in today's environment.

Time Management and Team Development The Yes and No of It
When to say 'Yes'; when to say 'No' - the dilemma! You see we human beings spend a lot of our time saying them at the wrong time - and it gets us into all sorts of trouble, expends our energies and wastes our time. In fact, if we said 'Yes' when we say 'No' and 'No', when we say 'Yes', it would make big, big difference in our lives.

Employee Satisfaction Surveys Stink
Truth is, in many organizations, the doing of the survey is more than enough. Only rarely does anyone get down to what happens next.

Next Steps to Success
What happens when progress slows right down - and nothing happens between you and your team? There is a stifling stench of paralysis. It's time to ensure you have next steps in place. Read on for more...

Search Engine Optimization Versus SMO (Social Media Optimization)
Social Media Optimization (SMO) is a way to optimize websites so they would be more easily connected or interlaced with online communities.

Do you mind being beaten on price?
Price is a call to action. It says to us: If you have got the money, you can have it -- do you want it or not? So what’s wrong with ‘We won’t be beaten on price’?

Getting and keeping your key demographic’s attention

In a rich media environment, audiences are in an increasingly constant state of distraction. We’re all busy, and there is a lot going on in our lives - our attention is valuable and limited. Unfortunately for businesses, this means that in order to cut through the clutter, they have to constantly repeat themselves and draw their audience’s attention back to important items, refocusing them over and over again. It’s a frustrating dance for both partners. The business may ask “how can I get this person’s attention?”, while the audience is left wondering “what’s this person trying to tell me? and why should I care?”

How to Accelerate Small Business Marketing Momentum
What's keeping you from reaching new success with your small business? If you're like many small business owners the problem is that your marketing efforts have leveled off and your list of prospects isn't growing as fast as it used to grow.

A Powerful Do It Yourself Guerilla Marketing Mobile Road Sign Tactic
Here's a smart tactic for getting 30,000 - 40,000 people to see your billboard sign every weekend for very little cost.

Thought leadership is a culture not a tactic
Thought leadership is a way of doing things. It should not be a tactic. Instead it needs to align closely to the values of the organisation.

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