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Shift Your Marketing Now For Success in the New Year
Prepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts...

MYTH: Cold calling is a good idea
In the "olden days" when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks. At M&B - and in my business - it was very clear that if I didn't bill anything I didn't earn anything. So I got on the phones and I prospected to people I didn't know - that is, cold calling. This was well and truly before the internet was in mainstream use and I had the privilege of learning how to cold call really well. But it is a FACT that in an essentially crowded market place of the 21st century, businesses require a series of "push" and "pull" prospecting strategies rather than one simplistic "push" approach to selling such as cold calling.

Other tactical marketing Related Articles

Managers Lets Call a Spade a Spade
Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.
Finding the Right PR Just Got Easier
You, like most managers, need the kind of public relations effort that leads directly to achieving your managerial objectives. Unfortunately, chances are good that you still have most of your PR eggs in the tactical basket.
PR Focus on What Matters
Unfortunately, when your PR folks concentrate primarily on tactical fixes like publicity placements, at least be aware of what you are NOT getting.
The Difference Between Strategic Tactical and Why Business Owners Need To Know The Difference According To Your Strategic Thinking Business Coach
Has anyone ever told you that you need to become more strategic and less tactical in your business? Do you know the differentce between strategic and tactical? Are you confused about what is strategic and what is tactical? Based upon observations of business owners and their management teams for the past three decades, I believe there are many confused, misinformed, and/or uneducated people on the differentiation of strategic and tactical. So, let your strategic thinking business coach offer some assistance to eliminate the confusion and correctly inform and educate the reader in this matter.

Get Your Shine On
One of my most frequent mantras for small business is “Strategy Before Tactics.” In other words, you must develop a solid marketing strategy before you ever consider the what and how of the tactical side.
The Two Most Powerful Principles for Extraordinary Results
The intersection of a laser-like strategic focus with flawless discipline in tactical execution forms what you might call the "sweet spot" for creating extraordinary results.

Sales Competencies and Your Competition
Companies don't invest enough time and energy being strategic and tactical about competition. The approach shouldn't be economic as much as it should be tactical. Your approach should revolve around neutralizing your competition as opposed to being competitive with your competition.
Shift Your Marketing Now For Success in the New Year
Prepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts...

A hard working brand or just another pretty face
Many of us received our brand training through a practice of visual identity. In other wards, we created ad campaigns and other tactical applications to provide brand distinction. Yet, I know everyone reading this has heard numerous times and from multiple sources that a brand is not a logo or a tagline or a color palette. And still, not everyone realizes the difference between branding and brand development – or, visual identity vs. strategic identity. Brand development is the discovery of a brand’s unique (strategic) distinction and branding is the tactical (visual) application of that distinction.
Develop your Team’s Strategic Skill-Set
Leaders of marketing departments are charged with increasing the knowledge and skills of their team, but many do not have a plan for educating and developing their staff. Use this summary to identify which skills you have, and what strategies you can deploy to engage your team and expand their strategic & tactical skills. Don’t miss our Marketing Skills Matrix which outlines simple, developing, and advanced tactical and strategic marketing skills required for marketing executives.
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