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Taglines, a misused and misunderstood marketing tool
Pity the poor tagline. Dismissed as a mere slogan, hampered by a boring turn of phrase, ignored by “serious” business people. It’s a wonder an honest, effective tagline even gets up in the morning.
A.S.A.P. Branding Part III: Why Every Brand Needs an Adjective
You may be wondering why, as my headline states, every brand platform needs an adjective. By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, Choosy Mothers Choose Jif. Obviously, the branding strategists behind Jif hoped to associate this word choosy with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, choosy.) Today, Jifs tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

Calvin Klein Ads
If there is one thing Calvin Klein ads are known for it is pushing the boundaries of what is considered socially acceptable. Ever since 1980, when the company placed 15 year old Brooke Shields on one its ads, with the tagline Nothing comes between me and my Calvins, Klein has been pushing the advertising envelope. From there, he began mounting giant billboards in the middle of New York Citys Times Square that featured buff male models with nothing on but their white CK briefs, and using childlike models, such as Kate Moss, to help sell his Obsession perfume.

When women leave the workplace
Many women who leave the workplace to raise children become isolated and depressed. As you might have read in my article in Reader's Digest, my friend Jennifer is different. She realized that having a community, preserving her relationships, and making new friends was going to be as important to her happiness at home as it was to her success at work. And she is rocking!

Five Writing Tips to Help You Write Like a Pro
Does the thought of having to write an email, news release, blog entry, or other document fill you with dread? This article offers five easy writing tips that will help you write with confidence, regardless of your job, title, or function.
Creating a Toronto Tagline
Rapport is invited to submit one clever statement to sum up Torontos DNA. Though rushed and free, a fun exercise and good exposure, we agreed. Read the full article to find out how we arrived at Toronto... Its Where the World is Going.
When is the Right Time to Rebrand?
Rebranding is much like the caterpillar to cocoon to butterfly evolution. After time in a cocoon your business has matured, your competitive advantage is becoming apparent, you know who your favourite clients are the ones you want more of. Once youve been in business long enough and have some experience under your belt, you can seriously tackle your competitive advantage. From these experiences, processes and case studies you can draw a true differentiator. How you do what you say makes you different, often becomes what makes you different. If you figure this out, it should become the basis of all your messaging and marketing tools.
Managing and marketing your store, on-line, in internet age
Most of my customer asks me for easy and fastest way of managing the process of marketing their products on web or through their web-store. They find it as challenging as managing a retail store. To some it is like managing two stores. On-line and off-line. First of all, let us understand that a web-site or a web-store is a visual medium to connect your audience (customers). It gives an overall impression of your retail business. Your web must look clean, tidy, professionally designed and updated. In addition to that, it must be straight forward and clearly communicate the message to the visitors.
Remember My Company?
Weve all been to a party where we remember someones face, but not their name. Or their name, but not their story. Or their story but not what they look like. We even have language for it (good with faces, etc.).
Use Your Email Signature
There are many branding opportunities that small businesses can and should be taking advantage of, the email signature is one of them. An email signature doesn't cost any money to setup, and it is a small, but important part of a professional image, and a professional brand. Every business email account should have a professional email signature associated with it. It's easy to make one, and it will remind your email recipients of the fact that you're in business every time you email them.

10 Ways to Market When cash Is Tight
About a month ago, Staples and Angus Reid released their latest STAPLES Canada Small Business National Quarterly Index. It looks like we believe we are over the hump. 70 per cent of business owners expect at least some improvement to their business over the next six months (compared to 58 per cent in March 2009). Now that youre feeling better, get out there and make sure that your customers will come to you rather than your competition when they are ready to buy. Chances are you are a little tight for cash, so here are ten low-cost ways to market better that weve worked out with help from Joanna L. Krotz, co-author of the Microsoft Small Business Kit.

Linkedin Tips From a Sales Coach | Business Coach
Picture: Make sure you add one if you dont have one on your profile yet. Headshot is best. Personal Tagline: Write one, and update it. Click on the blue text, What are you working on Maybe place your elevator pitch here?
Taglines Passe? Try Six-Word Memoirs.
I recently listened to an interview by Larry Smith and Rachel Fershleiser (who compiled Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure) on National Public Radio. The basis of their compilations was the legend that when asked to write a six-word novel, novelist Ernest Hemingway responded: For Sale: baby shoes, never worn.
Earning Quick Cash From Ebay Step Two How To Grow Your Ebay Business And Succeed
Earning quick cash on Ebay is simple. You open a PayPal account and then ransack your homedon't forget basement, attics, garages and junk drawers and closets--and sell all those extraneous possessions... i.e cool but useless stuff that suddenly seems less important now that you don't have a job...or your stock market portfolio has severely devalued or disappeared overnight. Price it realistically and in anywhere from a few minutes to ten days you can have some or all of the cash you need to meet your basic bills that month. All that's great but for it to do you and good in the long run, you need to build your Ebay business into something sustainable that you can surviveor even thrive on.
Is Your Marketing Missing Purpose?
What do you stand for in your business? Tough question or easy to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting.
The Most Bizarre Old School Sales Rule EVER
I had a friend years ago give me some very bad advice (thank goodness I didn't pay attention to it) "Kim, when you're first in business - no matter what they ask for - say YES." I think that is a bizarre recipe for disaster. It is also the Old School Rule of Selling that is out-dated, WRONG and definitely NOT for you!

POWER Points to Ask BEFORE You Write a Single Word of Copy
Do you really know where to start when you're writing promotional copy? When youre ready to tackle your next copywriting project these POWER Points will help you get focused. Writing is a process and believe it or not there is a method to the madness. Whether you plan to write your own copy or outsource these POWER Points will kick start the process. There are nine key questions I ask before considering any copywriting project. And this is just the beginning of the process. Once a client has invested in my services we go through a deep process of evaluating copy needs with a customized questionnaire. Some clients are even resistant to the process because it really makes you think about your business and direction.

Unpeeling Your Marketing Onion
One metaphor I use to describe what a marketing strategy is (and how I work) is a small business onion.
Solutions Not Rates Why Network Global Logistics Exemplifies The New Service Model For Integrated Logistics Network Global Logistics Profile
"To begin, one does not have to be in the throes of a disaster to benefit from my area of practice. While demanding situations in which bridging the chasm between an unexpected outcome and the reality of unrealized results is certainly something for which one becomes known, it is often the ability to see a problem on the distant horizon and structure the appropriate response that has generated the greatest level of client satisfaction. What makes what I do unique is that I am unencumbered by a commitment to promote a particular methodology such as SCOR or Six Sigma because it is either trendy or has been recommended by the latest expert."

Building Sales Creatively
When you don't feel like you "Have to" make the sale, the sales process is much more enjoyable. When you are confident and relaxed you can be more creative, which makes the sales process more enjoyable for your customer, which makes it easier for them to buy and not be sold.
Taglines - Why Your Brand Needs a Tagline
A tagline is a short and zippy phrase that describes what you do for your target client. Taglines are essential to a well-rounded brand. I have often seen a well-designed company identity without a tagline and therefore without a message. Taglines add value by communicating your message to your target client and work to enhance your business image.

Your Business Card Making It Making the Most of It
Your business card is an important marketing tool. This article explains how to make the most of it.
7 Common Mistakes Business Owners Make
Being in business for yourself is an incredible opportunity. It is a chance to be your own boss, to spend more time doing the things you love, to increase your income and earning potential, and to escape from the corporate rat race where you have to do whatever someone tells you to do. There are a few common pitfalls that first time business owners typically dont see coming. These are the 7 common mistakes business owners make when starting a new business or franchise.
The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brands message is the summation of a brands position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is

10 Rules For Great Taglines
A tagline or a slogan is a phrase (for example, Just Do It) intended to get stuck in prospects heads. The tagline should be short and memorable, like a great piece of haiku.
FREE Press? (How to get major columnists, journalists and reporters to talk about you in their articlesfor free!)
How to get free press for your next product or service launch!
Google Gadgets, Yahoo Widgets & Myspace Widgets: Social Media Marketing On Demand
Remember the film Field Of Dreams and the tagline If you build it, they will come? Well, the same goes true for a Google Gadget, MySpace Widget or Yahoo Widget. Social Media Marketing and Viral Marketing are the crux of the online industry. Create a great looking website, fill it with informative content and useful information and viola - you have something that people will want. Something people will even be willing to pay for.

Other tagline Related Articles

Serial cereal branding
Theyre Grrreat! What is claimed as the first all cereal caf recently opened in the United States. Cereality demonstrates effective emotional branding, and how brand strategy is so much more than developing a new tagline or slogan.
Sub prime corporate branding new is not new
New Century Financial Corporation [NYSE:NEW] is in search of a brand strategy. The company is one of the largest non- or sub-prime mortgage lenders in the United States, and today announced their first corporate branding effort with the tagline, a New Shade of Blue Chip.
Viral Marketing
Weve all heard about and, most likely, seen firsthand the successful effects of the viral marketing campaigns engaged in by the likes of Hotmail. At the end of each and every single one of its free web-based emails that gets sent out on a daily basis, Hotmail has its logo and tagline sitting there. One wonders how many new customers it signs up on a daily basis thanks to all of those millions of emails that get sent out every day.

10 Rules For Great Taglines
A tagline or a slogan is a phrase (for example, Just Do It) intended to get stuck in prospects heads. The tagline should be short and memorable, like a great piece of haiku.
The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brands message is the summation of a brands position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is

Taglines - Why Your Brand Needs a Tagline
A tagline is a short and zippy phrase that describes what you do for your target client. Taglines are essential to a well-rounded brand. I have often seen a well-designed company identity without a tagline and therefore without a message. Taglines add value by communicating your message to your target client and work to enhance your business image.

Linkedin Tips From a Sales Coach | Business Coach
Picture: Make sure you add one if you dont have one on your profile yet. Headshot is best. Personal Tagline: Write one, and update it. Click on the blue text, What are you working on Maybe place your elevator pitch here?
Taglines, a misused and misunderstood marketing tool
Pity the poor tagline. Dismissed as a mere slogan, hampered by a boring turn of phrase, ignored by “serious” business people. It’s a wonder an honest, effective tagline even gets up in the morning.
Tagline, You're It
Your tagline is another facet of your brand. It is you - just as much as your logo, color scheme, and mission statement are.
A.S.A.P. Branding Part III: Why Every Brand Needs an Adjective
You may be wondering why, as my headline states, every brand platform needs an adjective. By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, Choosy Mothers Choose Jif. Obviously, the branding strategists behind Jif hoped to associate this word choosy with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, choosy.) Today, Jifs tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

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