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How to be a Talking Head
The media has transformed from a one-way communications mechanism to a forum for multiple-way conversations. Those who participate in the conversation are viewed as leaders in their industry, but how do you get involved in the conversation?
Live at 5 – Handling The TV Interview
Business or personal, everyone seems to love a great scandal, solid news (as long as it's not their own). As flat as organizations are today any executive, manager can be reached for an interview. The most stressful is when you're sitting/standing with a TV camera facing you and the news person wants information, answers. Few professional newspeople (print, radio, TV, web, blog) are out to dig up dirt just to get the information...honest information. We're fortunate. We've had several years of being the interviewer (early in our career) and four confrontational interview courses. Done right the entire news interview experience can be good for the organization and you. The problem is you always have your best responses right after the interview. There's no retake in an interview...any interview.

Bank Stress Tests?? What Stress?
So by now you’ve heard the unofficial results of the bank stress tests. Only ONE, that’s right, ONE bank out of the nineteen tested is in need of additional capital.   SHOCKER!!  I mean really, did anyone actually believe that the government would do more damage to the already-fragile banking system?  

Barack Obama scores a marketing home-run on The Tonight Show
Brief review of President Barack Obama's appearance on The Tonight Show
How Far Can You Push A Talking Head
Let's talk about talking heads, and why adding one to your website might just be the smartness thing you've done since dumping the SUV and fast-food, and opting for hybrids and salads. Okay - perhaps that's asking too much, but you get the point.

Other talking heads Related Articles

Negotiating Leases
Are you a tenant or a landlord? Do you usually sign a Heads of Agreement or Letter of Offer for Lease that is intended to be subject to a formal lease being executed? If so, beware! You may be about to bind yourself to a valid lease the moment you sign the Heads of Agreement or Letter of Offer for Lease.
Creative Emulation is the way to Innovation
For some, the term creative emulation means copying, so I guess that’s what I’m talking about. But, I’m not talking about copying, like stealing, no, I’m talking about the kind that takes a much greater amount of creativity.
Sell Them What They Want
Imagine you’ve decided you want a red mustang. You can just see yourself zipping around corners hugging the pavement. You see heads turning in admiration as they watch you whiz past. You can almost feel the wind in your face as you cruise along with the top down. You envision heads turning staring at you and your red hot car when you stop at the traffic light. You know they’re thinking if only it could be them.

How Far Can You Push A Talking Head
Let's talk about talking heads, and why adding one to your website might just be the smartness thing you've done since dumping the SUV and fast-food, and opting for hybrids and salads. Okay - perhaps that's asking too much, but you get the point.
Do You Have A Brainstorming Partner?
Most small business owners don't have a person or a group of people to effectively brainstorm with. Quite often, it's simply the business owner throwing his or her ideas on the table and the staff just nodding their heads in agreement without really bringing too much to the discussion. Or the owner simply talking to himself or herself. If you are a successful business owner or if you know any successful business owners, chances are pretty high that they'll have a brainstorming group they meet with regularly. They may refer to it as a mastermind group, a sounding board, a partner, a business coach, or just someone to bounce ideas off.
The secret to success they never tell you about
What is the secret to success that everybody is preaching about, talking about incessantly, shoving down your throat, talking about all the time non stop?
Accelerating Referrals
If you want better referrals, stop talking demographics and start talking about the values that drive your and your customers success.
Can you do PR without talking to Journalists?
For me, PR always has been (and probably still is) the hardest part of marketing Exceptional Thinking. Why? Because it involves picking up the phone and talking to journalists. Now, I’m sure they’re lovely people, but in my head, they’ve got three heads, sharp fangs and would happily eat me for breakfast. And that’s why I personally don’t like calling them.

The Certitude of Uncertainty
It is always interesting to watch the talking heads on TV speak with such certainty about what would happen if we follow their advice on the economy, foreign policy, war, industry, and just about anything else they feel compelled to pontificate on.

Zombies or Talking Heads: Matching the Message to the Trainee
Elearning is a subset of marketing communications, and requires the same discipline of matching target consumer behavior with the message to increase adoption rates. So, just like an advertising campaign, before launching an elearning program, know your target demographics and their preferences to determine your best thematic approach to assure the stickiness of your message: zombies, talking heads, or an interactive approach.

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