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Lesson #4: A Solid Reputation is Worth Its Weight in Gold
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| When White inherited the UFC, he says the stigma that came along with it was almost unbearable. People would hear the words ‘ultimate fighting’ and immediately have a negative image in their minds. It was not until at least two or three years later, after a serious repositioning of the entire company and a change of brand strategy, that the UFC was able to make some headway. |
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