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Lesson #3: Find What Works and Stick With It
Coca-Cola executives in the 1980s would have done well to follow in the example of its founder. In growing his company, Candler understood the importance of not messing with perfection. As an increasing number of copycat beverages found their way onto the market, Candler might have changed the shape of his bottle, or altered his marketing message, but he never once made the crucial error that his later successors would: after creating the perfect drink, he never again changed its secret recipe. Candler knew that in an increasingly competitive industry, it was important to stand out, and to keep customers on their toes, but he did not dare mess with what he saw as excellence. After all, if it was not broke, why fix it?
Which Seat Should I Take?
This article is the first article from the “Sitting on the Sideline: Life Expectations Series. Part one of this series focuses on the decisions we make or don't make and who we hold accountable.

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BRAND sense
Book Review -- Building Powerful Brands Through Touch, Taste, Smell, Sign and Sound

Lesson #4: Keep Your Pulse on the Market
“No one is as sensitive to public taste as us,” says McMahon. “We have our own focus group 200 times a year. We're about what people want.”
How To Choose an Assessment Test
There are literally hundreds of tests available that an employer may use. Excluding the specific skills tests and honesty/integrity tests, most employers that use testing want to know about an individual’s mental abilities and personality traits. And, they want to know how a person’s scores compare to the requirements of the job.

Most businesses Start with a New Idea
Successful people think an idea is a very important business start which requires several tests.
Trouble with Personality Tests
Personality tests are commonly used for hiring in organisations. Personality tests attempt to measure a broad range of basic traits, such as the Big Five Personality traits or Emotional Intelligence. Although these may provide useful information on how to describe a person, research has repeatedly shown that they do little to predict how well a person will perform in a given job. Academic researchers are re-emphasizing what Chally reported over 30 years ago -personality tests are simply too broad to predict on-the-job performance. Chally, on behalf of the US Justice Department, found it necessary to research solutions well beyond the accuracy of this type of assessment; to identify and measure very precise, job-specific competencies, behaviours, and skills that have been scientifically shown to predict on-the-job sucess.

Over Achievers on the Sales Force - We Have it All Wrong
Believe it or not, our six-year-old son is an over achiever. He has spelling tests each week and his teacher gives the class bonus words for extra points. He loves the bonus words and extra points so much that he has duplicated the process on his math tests. The teacher gives the class 20 math questions each week but (right now they are working on problems like 7 + 4) no bonus questions on the math. Our son takes it upon himself to add 4 bonus questions (he includes bonus questions like 800 +600) because he feels he can do more. This begs the question, how do you measure your over achievers?

Twenty Attributes of a BE DiFFERENT Leader
There are always conversations going on about what a leader is and what attributes they possess. I have participated in these on an opportunistic basis; here is a taste of my consolidated view.

Using Pre-Employment Tests Can Save You Money
Pre-employment testing is a way of determining the degree to which a candidate possesses and can demonstrate the knowledge skills and abilities required to successfully perform in the position. Any tests that are used must me job related and valid and comply with the “Uniform Guidelines on Employment Selection Procedures” issued by the EEOC. Some of the most commonly used types of pre-employment tests are...

Design your own Employment Test
Increase ROI and reduce training cost by creating your own Employment Tests.
Using Employment Tests
On today’s market, there are hundreds of extremely well-developed employment tests. However, many widely distributed and highly marketed tests do not meet generally accepted standards for test development and validation. Organizations considering the use of employment tests should carefully consider how the test was developed, the extent to which a test yields stable and consistent results, the relationship between test scores and sales success, and the non-discriminatory nature of the test.
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