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Do You Know Who Your Target Audience Is?
It is surprising how many businesses are just advertising to all and sundry. They don't even realize how many resources they are wasting by adopting this approach. When the concept of Target Audience is mentioned to them they reply "everyone is my target audience - right" - Wrong. Marketing is more effective when you put the message exactly in front of the people who are ready, willing and able to buy your product/service at that moment.

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Top 10 Questions to Ask Your Prospects Before You Ask for the Business
When I was in high school, my girlfriends and I often envied the boys' prerogative of asking for phone numbers, dances, and dates, since the only time it was proper for girls to call boys was to invite them to the Sadie Hawkins dance. It wasn't fair, we fumed, that the guys got to do all the asking, and the girls had to wait to be asked.
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