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The 10 Most Common Web Design Mistakes
Does Your Website Make These 10 Mistakes? Fix them Right Now or Keep Leaving Money on the Table Every Day.

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Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Don't be a Copy Cat You may end up in Court
Beware if you want to try and copy someones idea do some research! Names count if you try to get close to someones name you just might find yourself in court! Legal names take first place that means don't copy someones name and think because they don't have it on a website you can put a .com and its yours. Or better yet put a .biz .net or something a business didn't buy and you really have some copyright problems. Do the research people do not like Copy Cats and its not hard to pick out so lets deal with this the right way.
Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

Four How-To Video Requirements
In today’s fast paced environment tapping into the knowledge deficit is one of the best ways to grow your business. One common business tactic used to exploit how-to opportunities is to provide teaser videos so that people get a taste of what to expect. Anyone interested in learning anything has watched his or her share of teaser videos, but all too often these videos only lead to frustration and a quick click of the mouse onto the next website offering instructions.
Train Your Salon Spa Team to Up-Sell
Article by: Caroline Nelson is a beauty industry specific business coach & author Teaser Copy: Some salons lose thousands each year from customers not knowing their best option. Don't let it happen to you!
Are Your Salon and Spa Customers Under Serviced?
Article by: Caroline Nelson is a beauty industry specific business coach & author Teaser Copy: Learn how to make the most of every customer encounter. How to deliver the most professional salon or spa skincare service.

How to Defuse Salon Spa Employee Conflict Issues
Article by: Caroline Nelson is a beauty industry specific business coach & author Teaser Copy: Management techniques designed to defuse salon or spa employee conflict issues and get everything quickly back on an even keel. Ways to create a peaceful beauty business working environment for staff and management.

How to Up-Sell Salon Spa Services using Scripts
Article by: Caroline Nelson is a beauty industry specific business coach & author Teaser Copy: Learn how you can create profit building sales scripts for your employees. Excellent no-cost methods designed to increase sales and improve your bottom-line profit.

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