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DISPLAY TOOLS and MATERIALS
This article explains what every store owner needs on hand to create basic displays.

Other tech materials Related Articles

Sales Tips for Technical Professionals
In today's competitive high tech markets it is very common for technical professionals to find themselves in a selling role. If you are a high tech professional, it may not be enough to be skilled in technical areas. You may be required to become involved in marketing and sales arenas. If this is the case, it becomes essential to develop proficient selling and relationship skills. This article will explain why high tech pros are actually well suited for sales. The challenge is learning how to sell and believing you can do it. Here are a few tips to help your transition into sales and marketing
The low spark of high tech marketing
Today, many tech companies enjoy a reputation, deservedly so, for being on the cutting edge. Faced with a cutthroat market, they excel at inventing and rolling out new technologies and products. Yet when it comes to marketing, they take a decidedly low-tech approach.

Sales Training Materials that Work!
Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

Modest Deals, Happy Deals
I was talking to a friend yesterday about exits. In it, he suggested that the tech M&A market had shut down just like the tech IPO market had.
Have You Backed Up Today
You may have a qualified tech support person that will install an automatic remote backup for you. But if you don’t, I recommend you contact my tech, Michael Glanton. He provides quality service and you may reach him at michael.glanton@g2web.com or by phone at 214-256-4893.
A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Why you have to love Tech Stocks!
As someone who spent a lot of time as a Financial Planner after the Tech Bubble in the late 90’s, it is not easy to say you have to love Tech stocks. Why? Because, the Tech market of the late 90’s became the poster child of what not to do when investing. It became a cliché for anyone who taught people how to diversify and be a balanced investor.

Matchmaking 101: Creating Sales Tools That Build Your Brand
If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

Case Study – Create A Great Strategic Alliance
Search for the standout projects/challenges that can showcase how good you are. It’s worth a phone call to ask permission to showcase the client/vendor in your materials. In addition, invite them to publish the same case study in their marketing materials – which will extend your reach too.
Why Do Women EntrepreneursThink They Are Underrepresented in Hi-tech Start-ups?
There are many meetings in Silicon Valley about innovation, technology, start-ups, and entrepreneurs. While the number of women small business owners is more than 50 percent, the number of women founders of hi-tech start-ups is in the low single digits. What makes the hi-tech industry different?

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