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techie Tagged Articles



Can a Techie Ever Understand a Customer?
At the recent ProductCamp in Austin, I heard a well-respected researcher make the following comment: ‘Techies will never understand customers.' That's quite a statement. And it's false. I used to run a tech company. We employed 48 techies, so I guess I can qualify as knowing a bit how they think. As they began doing their work as project managers, programmers, and systems designers, I heard them frequently say: "Customers are stupid. They tell me what they want, and then when I give it to them they don't want it."
Could you work without a staff?
The Internet has made working, collaborating and sharing down right simple. With it many businesses are living the dream of running multi-million dollar business without any permanent staff. This magic is done increasingly at the hands of a growing world of workers known as virtual assistants. A virtual assistant is someone who is set-up to complete tasks remotely for a fee
How Tech Firms Miss Marketing Opportunities
Many tech firms put a lot of emphasis on their technology and not enough on the service that goes with it. By doing this they’re missing out on a chance to differentiate themselves and including sales-talk that’s meaningful to the end-user.
Increasing Street Cred
Get the most and the most credibility for your products or services with product/capability reviews. Instead of the usual suspects -- print/online media -- consider real people reviews
Favorite Small Business Franchises For The Techie
Techie, Nerd, Geek, while many of these pay have been put downs at one point in time, these days geek is chic. If you're a techie looking to startup your own business, check out some of the best small business franchises currently available.

Email Protection: As Important as Password Protection
As you may know, email marketing service provider, Epsilon, sustained a major security breach and now at least your name and email address are in the hands of spammers. Here are at least some of the companies affected...
Cutting Edge Franchises For The Business Savvy Techie
Remember all those hours you spent troubleshooting your Aunt's AOL connection back in the early 90's? Well it's all about to payoff. This article looks at some of the best franchise opportunities for the technologically-inclined business person. Sure, we've moved past dial up, but the one constant in our increasingly technologically-based culture is that everyone needs a little help from someone who can speak geek.
Women Are More Savvy than "The Rest" Want to Admit
Think about it. Women dominate the web (almost) everywhere except at LinkedIn. According to "them" it's because women don't get it. You tell our wife...we won't. Look around the web though and women lead, control, manage. They're also the people the LinkedIn folks want to connect with and yet the site's management looks down their nose at the stronger half of the species. We're betting females probably have more or better things to do. Here's why...

Preparing for 2008
I haven't coded or blogged as much as I'd like to over the past few weeks because I've been working on ou strategy for 2008. I never really new hwo difficult or demanding it would be until when I decided to sit down and really assess when,how,why, and what I'm going to do for the next 12 months. The key resounding themes in everything I'm doing are:

Other techie Related Articles

Selling what's never been sold before
How do you sell what’s never been sold before? That’s the question that was in my mind when I went to see my first potential peupe client today, never mind that I’m the techie in the company so sales isn’t my strong point.
Changing the mindset
As technology director at our company one of my key responsibilities is to identify talented and eager web enthusiasts the objective of which is to train and mentor them in two key areas Technology and Business. As a company we are aiming to set a standard not only in the technologies that are used but also in developing applications that make business sense within this part of the world, what this means is that the people we identify need to be innovative not necessarily entrepreneurs but they must possess a degree of creativity and I'm sure you'll agree with me that in order for you set a standard innovation is key. I once told a techie that we don't want to reinvent the wheel all we need to do is find one aspect of the wheel that we can improve and make it work for this part of the world.

11 lessons
A few words of advice before and after you decide to quit your day job and become a freelance techie or an entrepreneur whatever comes first.

Favorite Small Business Franchises For The Techie
Techie, Nerd, Geek, while many of these pay have been put downs at one point in time, these days geek is chic. If you're a techie looking to startup your own business, check out some of the best small business franchises currently available.

Quick Traffic Tips You Can Implement Today
I know that search engine marketing might see like some kind of magic or voodoo; and the truth is, there definitely is some science behind it. You can spend hours and hours doing the research and designing an effective search strategy and crafting the various tactics to put the whole thing into place. But the truth is, there are some very quick and easy steps that even a non-techie entrepreneur can implement within only a few minutes.

Transform Technical Jargon into Reader-Friendly Marketing Materials
Turn 50-cent words into 5-cent words. Go through your writing and find every word with three or more syllables. Then try to replace it with one or two shorter words. Of course, sometimes technical jargon needs to be in there. But you can always explain the techie bits using less technical lingo and shorter words.

Improve Your Email Marketing with these Non-Technical Changes
It's true that email marketing can get pretty technical. We've got HTML coding, and multi-part MIME messages, and cross browser compatibility, and designing for preview panes, and blacklists and blocklists and SPF records… It's enough to make non-techie marketers throw up their hands and give up on the thought of ever improving their email performance.
Housewide Storage -- Better Safe than Sorry But…
Imagine being able to access any file in the house -- wired or wireless. Yes a safe haven where you can store, protect, enjoy, share the family content and other stuff. All it takes is Plug and Play NAS. PnP sounds so friendly, so nice, so easy, so fun. NAS sounds like...gawd we don't know. But home networking, good home networking has been promised for years. All you need is a techie who just loves to help you, a few evenings and a long weekend and hey there's nothing to it. Face it...your sanity and keeping your blood pressure under control is worth something right?

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